Headline-worthy campaigns and transparent reporting. We create quality content that gets you seen and helps you rank. We track and measure value through our insight tool, Bound, so we can make strategic and reactive decisions backed by data.

our approach.

"PR, when done right, isn't just about seeing your name in print. PR is a tool not just for creating a buzz around your brand and products, but when utilised correctly your ticket to results success."
Lora ThorntonHead of PR

Reactive PR & Newsjacking

Reactive PR puts your content in front of your audience at the right time, and positions your brand as thought leaders in your field. This process is very much a race. We win it for you through a mix of strategies, including trend-monitoring and social listening, to ensure we put you in front of the biggest trends in your sector before anyone else.

Testing and insights

We test everything, from headlines and graphics in articles to subject lines and send times to journalists. We test and we learn to give our campaigns the best chance of success. Data can often be overlooked in the world of PR, but it’s something we are constantly analysing and reporting back to you. With our in-house PR reporting tool, Bound, we measure the commercial impact of our campaigns alongside the relevancy sentiment of coverage. So you can see where your money has gone, and the real-time impact of your campaign.

Holistic PR Campaigns

Working hand in hand with our content and tech SEO teams, our PR campaigns drive organic performance and brand reputation. Through strategic and relevant outreach, we get you coverage in the publications your audiences actually read. We create bespoke target media lists for every campaign and continually optimise and tweak campaigns for maximum impact. And we focus on quality and relevancy, not a simple number of links. That way, from data-led campaigns with original research to expert commentary and quotes, we create campaigns that journalists want to publish.

Creators

“Creator-led marketing is the future of search” – Search Engine Land Creator marketing is a partnership between creators and brands. Honestly, having a trusted, in-demand voice endorse your brand is more important now than ever before. But it’s not always straightforward. There are plenty of steps involved in researching suitable creators, navigating contracts, briefing campaigns, reporting, and tracking coverage, but we take care of it all. We take the time to find creators who naturally align with your brand and values and ensure you know exactly where your money is spent and what results you’ve had as a result.

Testing and insights

We test everything, from headlines and graphics in articles to subject lines and send times to journalists. We test and we learn to give our campaigns the best chance of success. Data can often be overlooked in the world of PR, but it’s something we are constantly analysing and reporting back to you. With our in-house PR reporting tool, Bound, we measure the commercial impact of our campaigns alongside the relevancy sentiment of coverage. So you can see where your money has gone, and the real-time impact of your campaign.

our clients

our experts answer FAQs

Lora Thornton

Lora Thornton

Why do you need Digital PR as part of your SEO strategy?

While refining your website and content is crucial, it’s not the only factor in achieving success. Ultimately, to drive more organic traffic and enhance your domain authority, you’ll need to acquire relevant backlinks. Backlinks are fundamental to SEO—they’re essentially links from external websites directing back to your own site. Digital PR plays a vital role in your SEO link-building strategy. When reputable websites link back to yours, it sends positive signals to search engines, boosting the credibility and visibility of both your website and brand.

Charlotte Washington

Charlotte Washington

How can Digital PR help my business achieve its goals/What can Digital PR do for me?

Adding Digital PR to your strategy can be one of the key elements for driving brand awareness, by establishing your business as both authoritative and credible within its sector. Alongside developing your businesses backlink profile to ensure your SEO performance is at the top of its game, Digital PR can be used to position your content and your brand in front of its audience and accelerate your online visibility. Your Digital PR strategy can be customised towards your businesses specific goals, all whilst enhancing your success through increased traffic.

Elise Brown

Elise Brown

How do you measure the success of your digital PR strategy?

Whilst success in Digital PR is commonly aligned with backlink calculations, the success of a good Digital PR strategy can be accounted for so much more. At Flaunt Digital we use both external industry tools as well as our own in-house PR measurement and reporting software Bound to realise the full potential of our Digital PR strategy, beyond a backlink profile. We monitor and measure according to our clients goals, whether that’s increasing brand awareness, driving sales, developing social coverage or ranking for top keywords.

Lora Thornton

Lora Thornton

What makes a good Digital PR campaign?

Crafting a successful Digital PR campaign requires careful consideration of various components. By integrating storytelling into the campaign, we not only capture attention but also enhance its impact. Stories have a unique ability to resonate with audiences and leave a lasting impression. Staying informed about current events ensures that the campaign remains timely and relevant, providing the necessary press hook to attract media attention. Infusing a campaign with emotional appeal, complemented by informative content, creates a natural shareability. Valuable content, backed by emotion and education, has a tendency to spread organically, maximising its reach and impact.

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our work

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insights