Strategic campaigns that drive results and make money. We put products where they’ll sell and get brands in front of the right people.

our approach.

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Adam WorrallHead of Paid Media

Strategy and road mapping

Today’s average consumer journey has more digital touchpoints than ever, and the paid landscape is constantly changing. That means the foundation of strong, ongoing paid media performance is a considered, well-structured and dynamic full-funnel strategy. To tackle this, we don’t just set up your accounts, tie up all the elements of your activity, and then sit back. Instead, we implement a robust test-and-learn approach to drive a constant stream of incremental performance gains. Our activity road mapping ensures you aren’t being left behind, and our regular, direct calls ensure we can understand your priorities, discuss ideas, action them, and then shift our view to the next opportunity.

Feed Management

Ensuring that your product titles, descriptions and other key identifiers are optimised to be as strong as possible, lets you maximise your relevant search volume and drive better performance. We do this a little differently from the norm, using third-party tools to change copy to more optimised versions that match what the products actually are. This ensures Google serves even niche and brand-heavy products to users searching for non-branded keywords. And it works across social too, retargeting users across different platforms, pulling this data and product attributes from product feeds and ensuring they’re optimised for that platform.

Search

We drive valuable traffic to your site by targeting in-market searchers who are actively looking for your products and services. Naturally, a big part of this is implementing Google and Microsoft best practices, putting your products or services where they’ll sell to drive impactful results. Yet, today Google’s black box features such a large variety and volume of signals that manual bidding simply won’t cut it though. To cut through the static, we’ve developed an automation-first approach that generates valuable insights at speed: best practice for the AI age.

Paid Social

Today, paid is a full funnel specialism – you need to make sense of non-linear customer journeys and masses of touchpoints. It’s more important than ever not to neglect the platforms that bring your brand front of mind, raise awareness, and allow you to build trust with potential customers. Whatever platforms your audience us es, we target them, sorting by demographic. Be it through Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, Pinterest, or otherwise, we’ll optimise them to fill your funnel.

Shopping

Placing your products on shopping search listings is a strong way to show them to relevant audiences. To ensure our ads are laser-accurate, we pre-qualify traffic by showcasing the product image, price, and other valuable attributes, keeping visitors as informed as possible before you pay to drive them to your site. And once they’re there, If we can’t get the data we need, we’ll start digging. We have a raft of scripts on hand (many of which we’ve developed ourselves) to peer behind closed doors and see where shopping activity is being served – something you can’t usually see.

Display and Programmatic

Display advertising can be an important part of a full-funnel paid media strategy. In today’s data-driven paid landscape, we’re able to get a more accurate barometer of how display activity is impacting your performance. We map first and third-party data to the user journey and leverage incrementality to drive conversions. After all, people often don’t click on ads, but they still read them and it still sticks with them. That makes it perfect for brand awareness, retargeting and audience-based advertisement.

Feed Management

Ensuring that your product titles, descriptions and other key identifiers are optimised to be as strong as possible, lets you maximise your relevant search volume and drive better performance. We do this a little differently from the norm, using third-party tools to change copy to more optimised versions that match what the products actually are. This ensures Google serves even niche and brand-heavy products to users searching for non-branded keywords. And it works across social too, retargeting users across different platforms, pulling this data and product attributes from product feeds and ensuring they’re optimised for that platform.

Paid Social

Today, paid is a full funnel specialism – you need to make sense of non-linear customer journeys and masses of touchpoints. It’s more important than ever not to neglect the platforms that bring your brand front of mind, raise awareness, and allow you to build trust with potential customers. Whatever platforms your audience us es, we target them, sorting by demographic. Be it through Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, Pinterest, or otherwise, we’ll optimise them to fill your funnel.

Display and Programmatic

Display advertising can be an important part of a full-funnel paid media strategy. In today’s data-driven paid landscape, we’re able to get a more accurate barometer of how display activity is impacting your performance. We map first and third-party data to the user journey and leverage incrementality to drive conversions. After all, people often don’t click on ads, but they still read them and it still sticks with them. That makes it perfect for brand awareness, retargeting and audience-based advertisement.

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our experts answer FAQ's

Adam Worrall

Adam Worrall

How do we understand if paid media is working?

Paid media is fully trackable and attributable down to a channel and campaign level, allowing us to fully understand the impact that your activity is having. Data driven attribution now allows us to get a better understanding of the impact your activity is genuinely having as part of the conversion journey, meaning there’s more value than ever before in implementing a full-funnel strategy. As part of any Flaunt Digital paid media management, we provide you with real-time performance reporting, meaning you’ll always be able to understand the impact your budget is having.

Emma Spivey

Emma Spivey

How long does it take for paid media to work?

While paid media is able to be turned on and off very reactively, it is a channel that needs to be approached for the long term, with a full strategy. Paid performance is based around data analysis and optimisation, meaning that the longer activity is live and the more data it collects, the better optimised we’re able to get the activity. This is even more important as an AI embracing agency, given we leverage powerful automation across platforms to drive the best possible performance. Another crucial element of driving paid media success is incorporating a robust test and learn approach to your activity, something that needs time to implement, alongside also needing to have enough data to understand benchmarks activity levels and how the testing compares.

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