Jorvik Tricycles – PPC Case Study


The project

Jorvik Tricycles is a Yorkshire-based tricycle retailer offering a wide range of tricycles that are all designed and hand-built in York.

The Brief: Jorvik approached Flaunt Digital with the aim to grow online sales and revenue through paid search activities.

The Challenges: Jorvik had relied heavily on the Amazon & Ebay marketplace to generate digital sales. They emphasised the importance of improving margins for each sale generated and were open to all opportunities that would help achieve this objective.

What We Did: Flaunt identified an opportunity to dominate the Google & Bing search landscape through early due-diligence, using each channel as a primary tool for driving traffic to the new website. This enabled Jorvik to sidestep from Ebay & Amazon and cut commissions.

Flaunt Digital delivered a record revenue month in Jorvik’s poorest month seasonally.