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Whilst Google pushing automation is by no means a new area of discussion (anyone within the paid world knows it’s been an area of focus few years now), the recent news that its all-encompassing Performance Max campaigns are to be rolled out on a larger scale is somewhat of a milestone. Throughout the past decade,

On Wednesday 2 June, Google gave SEOs the customary few hours of notice that it was core algorithm update time once again; keyword ranking trackers were duly swamped and fingers were crossed firmly in the hope of positive outcomes for their sites.  As the search engine’s engineers commenced the rollout of Google’s June 2021 Core

Yesterday marked Global Accessibility Awareness Day 2021 and as designers, developers and content makers we have a responsibility to design for accessibility. We want as many people as possible to be able to understand the information we are communicating, buy the products we are selling and interact with the services we are providing on an

It has been testing times for Marketers lately. In what has been a rollercoaster of a year, planning and predicting has become a real battle. Even within the sectors that have thrived, being able to accurately predict what, for example, may happen to website traffic, conversion rate or supply and demand (see: Brexit) has been

The war of words between Google and media outlets has taken a further twist, with the owners of the Daily Mail and MailOnline taking legal action against the tech giant. Associated Newspapers has accused Google of ‘punishing’ them for not selling enough advertising through its own platform. So what’s the story, and how does Piers

After much consideration, the front end development team at Flaunt Digital have decided to now exclusively support Microsoft’s Internet Explorer web browser. Market-leading Internet Explorer has taken the world by storm since it’s release in the golden year of 1995. Since then, it’s gone from strength to strength, occupying 95% market share around 2002. All

Backlinks from other websites to yours are one of the most important factors in SEO and a website’s success. However, we’ve always known it’s not all about the numbers as has been confirmed recently by Google’s John Mueller! This blog post highlights the importance of building high-quality, highly-relevant links. An Introduction to Backlinks A backlink

A Quick Introduction to Google’s BMM & Phrase Match Changes Huge changes are coming into effect for Google paid search with the recent announcement of the Phrase and BMM match types. In layman’s terms, Google is essentially merging BMM traffic with Phrase Match. This means advertisers will be losing the broad reach of BMM in