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Audio-Technica – 54% increase in transactions through paid media and international PPC expansion

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the brief.

Since 2020, we have been improving paid performance and increasing revenue levels from paid activity year on year.  International reach has been a focus over the last 18 months. Expanding our strategy for PPC, Paid Social and Display activity to include international territories.

the challenges.

The Challenges:

– Scaling revenue whilst also controlling efficiencies whilst the budget remains the same.
– Multi-territory expansion into FR, DE, and NL alongside historic main activity for the UK.
– Strong third-party retailer presence, competing with Amazon and other retail partners.

flaunt's strategy.

Our Strategy:

We assess performance and adopt a constant test-and-learn approach to paid activity. We are quick to adopt new automation-based campaign types. This included standard shopping to smart shopping, smart shopping to performance max. We also test new channels, such as TikTok, to leverage products aimed at a younger audience.

Through our use of granular product title campaigns, we are able to target users looking for specific products and capture traffic based on the intent level of the user. As well as developing scripts and tech to assist with the manual process of stock checks for the above search campaigns.

*(2022 year-to-date)

“Ongoing work from the teams has been fantastic and has seen us break records for both visitors and sales.”

Digital & eCommerce Manager at Audio-Technica

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