Aduna – PPC Case Study

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The project

Aduna is an Africa-inspired health food brand. Their key product lines boast an incredible mix of nutrient packed ingredients which are sourced from their small scale producers in rural Africa.

Product lines include Baobab fruit, Moringa leaf and Cacao powder ideal for boosting immunity and creating a feel good mood.

Aduna are already building momentum across the UK market and their products can be found in a number of high street retailers.

The Brief: Aduna appointed Flaunt Digital as their digital partner to help restore online efficiency and reverse the emerging negative ROI trend across their paid advertising activity.

The Challenges: With growing competition across the organics and health search landscape, Aduna needed to bolster their market share with brand and non-brand coverage for key lines without compromising on efficiency.

What We Did: Flaunt Digital conducted a complete Ad account audit which highlighted areas contributing to the declining performance. The account was fully restructured to meet specific client KPIs and in-line with industry best practices. A technical tracking review also helped to provide a clearer view of the customer journey and actual results.

In month 1 Flaunt Digital transformed activity from running in a constant state of loss to a positive ROI across paid advertising activities, boosting conversion rates by 4% and achieving a month end return on ad spend of 163%