O Beach Ibiza – PPC Case Study


The project

O Beach Ibiza (Formerly Ocean Beach Ibiza) is a stylish beach resort based on the west coast of Ibiza. It is popular for its festive poolside parties, live DJs and aerial performances.

The Brief: Flaunt Digital’s paid media team was appointed to drive bookings and achieve maximum in-market reach, video watch times and ad recall through a range of paid social and display activities.

The Challenges: O Beach Ibiza is a well-known beach resort for UK residents. However, their international exposure across digital was poor despite being within excellent travel distance to people likely to attend outside of the UK.

What We Did: The Flaunt Digital team developed and implemented an international paid media strategy focusing on reaching in-market users in surrounding countries. Key activities included dynamic event retargeting across Instagram and Facebook, display retargeting, Facebook Canvas, YouTube pre-roll & skippable ads, and Facebook interactive video. The project involved building a full event feed, setting up attribution reporting and implementing footfall tracking, geo-targeting & a custom tracking Pixel integration with the O Beach website.