Hatton Jewellers – PPC Case Study


The project

Hatton Jewellers is a London-based retailer that offers a wide range of fine jewellery including chains, engagement rings and luxury watches through both its high-street store and e-commerce website.

The Brief: Flaunt Digital was tasked with delivering maximum revenue within profitable margins across paid search, dynamic display & social advertising channels.

The Challenges: Flaunt audited Hatton Jewellers existing PPC activity and found that the current setup was poorly structured and failed to comply with a number of Google best practices causing restricted product visibility.

What We Did: Flaunt Digital restructured all campaign structures to ensure full compliancy, improve product visibility and to eradicate wasted spend. A series of paid media campaigns across Google search, Bing search, Facebook & Instagram retargeting, and display retargeting were used as part of an integrated performance strategy. The team put together custom channel groupings on Google Analytics, along with sales cycle attribution reporting, custom tracking Pixel integration and audience development in order to help boost results.

The growth in sales and revenue since starting activity has given the client greater access to supplier rates helping to grow overall margins.