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November 2022 Campaign Round Up

Written by Elise
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November is coming to an end and it has been a month of I’m A Celebrity challenges, England on the screens in every pub and, of course, the much anticipated John Lewis Christmas advert.

As December is within touching distance, campaigns are coming to a close with that final push before Christmas and journalists starting to set their sights on 2023. In this blog post, we’ve taken a look at our favourite campaigns from November.

Collecteroo

Takeaway giants, Deliveroo are looking for ways they can help out this festive season and have teamed up with the Trussell Trust to launch ‘Collecteroo’ after shocking research revealed that around three-quarters of people in the UK have unopened items that they would happily donate. 

This initiative works by collecting unused and in-date food items directly from people’s doorsteps and delivering the items to a local food bank. Collecteroo is currently being trailed in 5 major UK cities: London, Manchester, Birmingham, Cardiff and Glasgow. 

People are also being encouraged that if they don’t live within these areas to support food banks through the Trussell Trust website.

Christmas Market Favourites

We all love Christmas markets and the treats that come with them. However, despite many UK cities transforming into a winter wonderland, with budgets tightened this year not everyone is going to be able to enjoy all the usual festivities. That’s why, homeware retailer, VonHaus, has pulled together handy recipes on how to make those Christmas market classics in your own home.

With recipes for Bratwurst, a Yorkshire pudding festive wrap, fudge and mulled wine, it’s a great way to get involved with the Christmas spirit without breaking the budget.

‘He’s Coming Home’

The World Cup is a celebration for many people across the world, Women’s Aid has revealed the harrowing reality for some. A study showed that during the World Cup domestic violence incidents have been known to rise by as much as 38% and even when the England team won or drew, domestic violence incidents still increased by 26% compared with days there was no football match on.

The new campaign titled ‘He’s Coming Home’ is aiming to fight football-related domestic abuse. Having partnered with artist Corbin Shaw, there have been a series of St George’s Cross flags, which feature slogans such as ‘He’s Coming Home’ to help to raise awareness and reassure women they are not alone.

An extremely important campaign which is helping the charity save lives.

Reimagined Artwork

Samsung are looking to design a better future with a Solve for Tomorrow competition which encourages young people to help solve problems with technology. As part of the campaign, by working with acclaimed digital artist Quentin Devine, a series of classic art pieces have been given a makeover to highlight some of the modern problems facing the world today. 

The pictures were selected following a survey which showed that the top issue, with 61% of young people raising they are concerned about is global warming, followed by the cost of living and racial equality.

John Constable’s The Hay Wain, has been reimagined as if it had been painted in the summer of 2022, when Britain and Europe witnessed record temperatures clearly warning the dangers of global warming. While Sir John Everett Millais’s Ophelia in the Stream is reworked to reflect the pollution of Britain’s rivers, streams and waterways. The artwork was displayed at Samsung’s flagship shop in Kings Cross.

To keep up with the trends and for more digital marketing tips and advice, follow Flaunt Digital on LinkedIn, Instagram or Twitter.

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