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SixStarCruises x Regent Seven Seas

#AdventuresAndAperitifs: SixStarCruises X Regent Seven Seas Cruises

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What the campaign looked like.

The Adventures and Aperitifs campaign aimed to raise awareness of the journey of luxury cruising with Regent Seven Seas Cruises and tap into the evolution of luxury cruising over three decades. The campaign was centred around the premium cocktails available on board a Regent Seven Seas Cruises ship and how tastes and preferences have changed since the 1990’s, all whilst toasting a drink to the Regent Seven Seas Cruises 30th anniversary.

The primary target audience was the existing luxury cruise audience through partnerships with luxury cruise bloggers, with a secondary opportunity to attract the new-to-cruise audience by targeting luxury travel and lifestyle bloggers to reach a wider new-to-cruise audience. 

Within the campaign landing page sat an exclusive cocktail menu which included the bestselling cocktails from Regent Seven Seas Cruises along with a premium selection of cocktails created exclusively for the birthday. 

To launch the campaign, we ran a social media competition to win a luxurious Fortnum and Mason hamper.

Influencer Activity .

We worked with 38 influencers on this campaign across different niches. The influencers taking part in the campaign were briefed and provided with campaign materials to create original content to share with their audience.

To help with their content creation, participants were sent a luxurious cocktail hamper which featured branded merchandise including an apron, cocktail shaker and coasters along with the ingredients needed to make popular cocktails on board Regent Seven Seas Cruises. 

The influencers created social media content to share the campaign and competition with their audience. All content included the campaign hashtag and where relevant, links to the landing page. 

The 38 influencers we collaborated with produced high-quality content across social media and blog content which resulted in;

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Engagements

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Estimated Audience Reach

Press outreach.

To amplify the reach of this campaign, we produced press releases which we outreached to national, regional, lifestyle and cruise specific publications.

We produced press releases with two different angles, tailored to different types of publications. The press hooks we covered included ‘Instagram hashtag data to reveal the 30 most Instagrammed cocktails of 2022’. We conducted original research into ‘The 30 Most Instagrammed Cocktails Of 2022’ using hashtag data on Instagram to give us a data-led press release which we know from experience lands well with press. Press activity gained coverage from a number of lifestyle publications including titles such as The Daily Brit, Luxe Bible and Taste At 55.

We also outreached a cruise specific press release around ‘Regent Seven Seas Cruises celebrates 30 years of cruising’ which was picked up by cruise specific titles. 

Press activity increased the reach of this campaign and contributed to the great results we gained from this campaign. 

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Estimated Views

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Average DR

Campaign Results.

This campaign achieved its goals of reaching a new to cruise audience and growing the customer database. In total, the competition received over 8,386 entries across a 10 week period.  Campaign content on the SixStarCruises social media pages also landed well with the audience, with increased engagements across the board and driving new followers (232 across social platforms). 

Wider impact included an increase in new users to the SixStarCruises website, with overall organic traffic increasing 3% during the campaign period. 

Off the back of this campaign, there were 5 Regent Seven Seas Cruises bookings which generated an estimated revenue of around £70K.

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new to brand database sign ups

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people reached

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engagements

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