We amplified the Swizzles Super Fan competition with targeted press outreach, sharing press materials with journalists across a range of national and regional newspapers, lifestyle publications and industry press.
The search for the Ultimate Swizzles Super Fan caught the attention of press and provided the Swizzles social media team with a bank of user-generated content they could re-share to further promote the competition.
Alongside the consumer competition, we outreached a retail focused campaign to find the ‘Ultimate Swizzles Retailer’ with the lucky retailer winning £1K. The retail campaign was picked up by a number of relevant retail industry press.
To further celebrate this milestone birthday Swizzles collaborated with independent tea company Bird & Blend to launch an exciting new range of tea blends based on the iconic tastes of Parma Violets, Love Hearts, Drumsticks and Refreshers.
The tea was sold online on the Swizzels and Bird & Blend websites, and in all Bird & Blend stores across the UK as well as being stocked online and instore in Selfridges.
We worked with the Bird & Blend PR team to outreach the collaboration to press. The collaboration sparked a huge amount of press interest and gained coverage in 75 publications across online and print including national press coverage in The Daily Mail, Daily Mirror and Daily Express and lifestyle coverage in the Metro, MSN and Chat Magazine. The collaboration also gained a wide-range of regional print coverage and featured in industry publications including The Grocer, Talking Retail and Retail Times.