Increased conversions through targeted traffic.
Using pioneering targeting technologies, we can pinpoint your precise demographic across a variety of ad placements with creative to match their levels of intent and behaviour. Delivering relevant content at scale through automation ensures you’re paying to interact with users who are most likely to be in market for your given product or service.
Pay Per Click (PPC)
Pay per click (PPC) is one of the oldest yet most effective mediums for driving qualified traffic to your website. The source of its power is intrinsically linked with the ability to identify where users’ are in the purchase funnel. Bidding on a cost per click model, you only pay when user clicks your ad.
With social media consumption at an all-time high and mobile usage skyrocketing; engaging with your key audience across devices and networks is one of the most effective methods of getting your users’ attention and unifying content with your other marketing efforts.
Your first party data can not only create cross-sell, up-sell and repeat purchase opportunities, but can be powered to render new and relevant audiences. Messaging designed to talk to users in a way that acknowledges their search or transaction history produces rich engagement using highly personalised creative.
Shopping ads are designed to provide visually rich and price led product information. This ad format is perfect for retailers wanting to boost coverage in the search engine results page (SERP) for their hero lines and products.
There is a huge amount of content published every day so using content promotion networks such as Outbrain and Taboola to give your content a boost is something we have seen deliver very cost-effective results. We use content promotion to get your content in front of your audience giving it targeted exposure.