Today’s average consumer journey has more digital touchpoints than ever, and the paid landscape is constantly changing. That means the foundation of strong, ongoing paid media performance is a considered, well-structured and dynamic full-funnel strategy. To tackle this, we don’t just set up your accounts, tie up all the elements of your activity, and then sit back. Instead, we implement a robust test-and-learn approach to drive a constant stream of incremental performance gains. Our activity road mapping ensures you aren’t being left behind, and our regular, direct calls ensure we can understand your priorities, discuss ideas, action them, and then shift our view to the next opportunity.
Our specialist
Paid Media
Paid media strategies that convert attention into measurable performance. From PPC campaigns to social ads, we use real-time data and creative testing to maximise ROI and connect brands with the audiences that matter.
We drive valuable traffic to your site by targeting in-market searchers who are actively looking for your products and services. Naturally, a big part of this is implementing Google and Microsoft best practices, putting your products or services where they’ll sell to drive impactful results. Yet, today Google’s black box features such a large variety and volume of signals that manual bidding simply won’t cut it though. To cut through the static, we’ve developed an automation-first approach that generates valuable insights at speed: best practice for the AI age.
Placing your products on shopping search listings is a strong way to show them to relevant audiences. To ensure our ads are laser-accurate, we pre-qualify traffic by showcasing the product image, price, and other valuable attributes, keeping visitors as informed as possible before you pay to drive them to your site. And once they’re there, If we can’t get the data we need, we’ll start digging. We have a raft of scripts on hand (many of which we’ve developed ourselves) to peer behind closed doors and see where shopping activity is being served – something you can’t usually see.
Ensuring that your product titles, descriptions and other key identifiers are optimised to be as strong as possible, lets you maximise your relevant search volume and drive better performance. We do this a little differently from the norm, using third-party tools to change copy to more optimised versions that match what the products actually are. This ensures Google serves even niche and brand-heavy products to users searching for non-branded keywords. And it works across social too, retargeting users across different platforms, pulling this data and product attributes from product feeds and ensuring they’re optimised for that platform.
Today, paid is a full funnel specialism – you need to make sense of non-linear customer journeys and masses of touchpoints. It’s more important than ever not to neglect the platforms that bring your brand front of mind, raise awareness, and allow you to build trust with potential customers. Whatever platforms your audience us es, we target them, sorting by demographic. Be it through Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, Pinterest, or otherwise, we’ll optimise them to fill your funnel.
Display advertising can be an important part of a full-funnel paid media strategy. In today’s data-driven paid landscape, we’re able to get a more accurate barometer of how display activity is impacting your performance. We map first and third-party data to the user journey and leverage incrementality to drive conversions. After all, people often don’t click on ads, but they still read them and it still sticks with them. That makes it perfect for brand awareness, retargeting and audience-based advertisement.
SEO
We focus on the technical foundations that drive performance. Our User Centred Search approach ensures every technical improvement connects to real visibility, organic growth, and measurable business results.
Honestly, we really do love data. Data is the foundation of everything we do when it comes to SEO strategy. With tools like GA4, GSC, SEOMonitor, Similarweb, Ahrefs, Screaming Frog and lots more at our fingertips, we have access to thousands of data points on your website. We analyse, we interpret, we use the data to make real-time decisions based on fact, and create strategies based on genuine insights across formal audits, ad-hoc testing and regular SEO reporting. We also utilise a live reporting dashboard that clients can access 24/7, on a suitable platform like Looker Studio or PowerBI (we can be flexible).
Technical auditing is one of the first things we do with any new client. Typically we prioritise a “Quick Wins” recommendations document, with a list of low-resource actions that can have a BIG impact on SEO performance. From here we complete a full technical SEO audit that covers 150+ touchpoints from server and site speed optimisation, schema markup and metadata analysis, to CRO and crawlability optimisations. We also complete ongoing manual testing of your website to pinpoint any new issues, as well as using automated alert tools and first and third-party data sources to form ad-hoc recommendations.
Let’s be honest, for most businesses, the number one priority is making money – this is where CRO comes in. CRO typically stands on its own, but we integrate this into everything that we do in technical SEO. We don’t just want to drive organic sessions to your website, we want to convert this traffic into customers too. Utilising CRO best practices, leaked playbooks from Google’s internal teams (don’t tell anyone), and user engagement analysis from tools such as Hotjar or Microsoft Clarity, we can form a robust A/B testing programme to enhance conversions across your website. CRO quick wins also form a core part of our formal and ad-hoc technical SEO audits.
A website migration is rarely pain-free, but having the support of an experienced SEO team can help to make it easier. We’ll work with your development team or agency to ensure the organic search presence of your brand is maintained throughout the migration; completing in-depth audits of your website at several stages throughout the build and launch process, and keeping a close eye on organic performance throughout the full process.
Research from Walmart shows that an increase in site loading speeds by 1 second can improve conversions by 2% – imagine the impact of a 5+ second improvement! Site speed and Core Web Vitals is not only an important SEO factor but can impact website user experience and conversion rate across all online channels. We’ll complete an initial quick wins audit along with a more in-depth audit, ideally in collaboration with your development team, to create more complex recommendations. From here, we can monitor ongoing speed performance to ensure these improvements are maintained throughout the addition of new images, modules or other files to the website.
It’s fair to say that most of us have had problems with data since the introduction of GA4. From significant UI changes to weird default settings, and random bugs to data that changes every hour – GA4 can be a minefield to say the least! We’ll help you to get the most out of your GA4 account, and any other data platforms that you use. By completing an in-depth audit of your tools, we’ll verify the quality of your data and determine any issues that may be causing poor data quality. We can then work with your development team, or the Flaunt Digital development team if resources are already tight, to implement and test the fixes.
Content Marketing
We create connected strategies that increase market share. We build on your expertise to create data-led, native content, designed to win across search, social, and AI, whilst also building your authority. This combination delivers proven measurable results.
Tired of waiting three months to see if your agency’s content is any good? Our proprietary tool, Goose, connects to Google’s Natural Language Processing algorithms to let us optimise copy and immediately see exactly how Google perceives it. It means we can optimise large volumes of introductory content very quickly, providing a near-immediate boost to your organic performance — stats we then supercharge with our ongoing content production.
To rank in the top 3, you need more than words on a page. Yes, you need to mention the right keywords, but you also need to discuss the topic in enough depth, provide helpful answers, and display the long list of factors that comprise EEAT. And that’s not forgetting creativity — boring copy simply won’t sell. Ensuring your site ticks off all these things is our bread and butter… but £5 sourdough and Kerrygold, since all our content is founded on data, creativity, and interviews.
Ranking well and getting users to convert is a mixture of art and science – you can’t just stick your finger in the air or rely on experience. To correctly understand what your content needs to succeed, you need to quantify the qualitative, understand whose content is the best and why, and plot a course to leapfrog them. We have several approaches – from granular EEAT audits to wide-scale page audits, to single-page deep dives – all designed to ensure our work is based on data and primed for performance.
In other agencies, the people who produce your content are hidden out of sight, preventing you from accessing their expertise. They’re also often only trained in writing, meaning their work is only informed by a single part of the SEO picture. At Flaunt, your account team includes a content lead – your writer – who knows their way around GA4, keywords, content planning, CMSes and other things which typically sit with Technical SEO. They constantly talk to your PR and tech SEO specialists. Plus, they’re responsible and comfortable with communicating directly with you, eliminating Chinese whispers through an account manager. The result is content that’s produced with a multidisciplinary mindset that mirrors your requirements.
The SEO discipline is transforming at an ever-greater pace, with More Google updates, increasing volatility, and sky-high competition. One-size-fits-all isn’t good enough, so we’ve built experimentation into our approach. Through A/B testing, creative experiments, and an inquisitive mindset, we can develop your unique best practice. We’re not afraid to challenge you or too lazy to come to you with ideas. And if we/you have an idea for a new tool, our devs are more than happy to bring it to life — see Goose below.
Content and copy are two sides of the same coin. To win on the SERPs, you can’t just answer questions and provide detail. You need your brand to sing. We can help conduct yours through tailored tone of voice guidelines. These are informed by engaging workshops and one-of-a-kind TOV auditing that quantifies tone and helps you find a gap amongst your competitors. Our team’s deeper understanding of tone also results in more powerful brand messaging, intriguing whitepapers, and captivating thought leadership too – everything your business needs to be clearly heard above the rabble.
PR
We create campaigns that earn coverage, build trust, and enhance visibility across search and AI platforms. By combining traditional PR craft with search data and sentiment analysis, we deliver stories that act as brand trust signals, recognised by audiences, algorithms, and AI alike. Connecting creativity with commercial impact across every digital touchpoint.
Reactive PR puts your content in front of your audience at the right time, and positions your brand as thought leaders in your field. This process is very much a race. We win it for you through a mix of strategies, including trend-monitoring and social listening, to ensure we put you in front of the biggest trends in your sector before anyone else.
Working hand in hand with our content and tech SEO teams, our PR campaigns drive organic performance and brand reputation. Through strategic and relevant outreach, we get you coverage in the publications your audiences actually read. We create bespoke target media lists for every campaign and continually optimise and tweak campaigns for maximum impact. And we focus on quality and relevancy, not a simple number of links. That way, from data-led campaigns with original research to expert commentary and quotes, we create campaigns that journalists want to publish.
“Creator-led marketing is the future of search” – Search Engine Land Creator marketing is a partnership between creators and brands. Honestly, having a trusted, in-demand voice endorse your brand is more important now than ever before. But it’s not always straightforward. There are plenty of steps involved in researching suitable creators, navigating contracts, briefing campaigns, reporting, and tracking coverage, but we take care of it all. We take the time to find creators who naturally align with your brand and values and ensure you know exactly where your money is spent and what results you’ve had as a result.
We test everything, from headlines and graphics in articles to subject lines and send times to journalists. We test and we learn to give our campaigns the best chance of success. Data can often be overlooked in the world of PR, but it’s something we are constantly analysing and reporting back to you. With our in-house PR reporting tool, Bound, we measure the commercial impact of our campaigns alongside the relevancy sentiment of coverage. So you can see where your money has gone, and the real-time impact of your campaign.
Every topic ideation session starts with your specific aims and strategies in mind to provide maximum impact with unique campaign ideas. Our goal is to provide an idea that is not only relevant, innovative and shows expertise, but speaks to your brand tone of voice.
With our in-house PR reporting tool, Bound, we measure the commercial impact of our campaigns alongside the relevancy sentiment of coverage. So you can see where your money has gone, and the real-time impact of your campaign.
Development
Our development team builds high-performing websites that combine technical excellence with user-centred design. We design, develop, and optimise digital experiences built for speed, accessibility, and measurable conversion.
Every dev’s favourite project: a chance to really show off our skills and watch a site come to life! Typically, we follow a waterfall approach through the initial stages – gathering requirements, planning, defining goals and timelining – then move into an agile model once design and development begin. The beauty of choosing a multi-service agency is you benefit from expert knowledge from every area of the business from the beginning of a project. This means you have a technically sound website from launch day that works for content, paid media, PR and SEO.
Complex multi-server architectures, load balancing, Content Delivery Networks (CDNs), and DNS management – we do it all. Whether it’s roll-your-sleeves-up stuff through our friends at Amazon Web Services (AWS) or off-the-shelf with WP Engine, we have lots of experience with all types of hosting and software stacks. We typically lean on a LAMP stack, with many years of experience on Ubuntu Server, Apache & NGINX, MySQL, and, of course, PHP.
Software that lives in a web browser is increasingly important across all manner of industries, and we’re pretty darn good at creating it. We’ve built fitness trackers, carbon emission calculators, health and safety trackers and more. We love the challenge of tackling complex briefs and using cutting-edge frameworks like React to solve real-world problems.
We don’t just build something and then disappear. We’re always on hand to help with support, maintenance, and development when things happen or needs change. This can range from support with WordPress updates and amending page templates, to helping launch new landing pages and so much more. Quite often, we’ll agree on a development retainer – this means we will continue to spend a number of days working on the website every month. So we’ll sit down for a coffee regularly and go through progress, what’s next, find out any new information we need to know, and then we’ll get back to it.
Need something fixed on your website? Get in touch. We’re always happy to have a quick look at your problems and fit a small job in for you. This can be anything from a broken Google Maps integration to a faulty WordPress update or any of the zillion things that can go wrong with modern websites – trust us, we’ve seen it before!
Working collaboratively across teams is in our DNA at Flaunt. We’re always sharing ideas, asking for opinions and getting input from other service experts. So naturally, we get asked to help with development work quite regularly – sometimes by the coffee machine and sometimes in our lovely boardroom! Facebook Pixel integrations, Google Analytics debugging, reporting assistance – we can help.
Creative
We create campaigns and visuals that demand attention across every digital channel. From identity design to creative strategy, our integrated approach ensures every visual decision supports performance, engagement, and lasting market presence.
Creative should never be an afterthought. If you want to dominate Paid, campaign creative should be considered from day one. Content? Graphical explainers and rich imagery have long been the norm. PR? Campaigns can soar or flop off the quality of the creative.
On the other hand, a pretty, well-designed website is a waste of time if it’s not technically sound. That’s why our digital asset design is performed alongside the relevant teams, with input from multiple experts. ho arranging all the technical gears and gizmos, while ensuring a magnificent look and feel.
Understanding platforms and user behaviour across each one is key when designing campaign assets. What works on Pinterest isn’t the same as what works on Google ads, and it sure as hell isn’t the same as what works on TikTok. Working side by side with paid content and PR, our creative team is perfectly positioned to create standout content to enhance your cross-channel campaigns and engage your specific audiences.
A digital agency that designs websites… revolutionary, right? Well, the way we operate kind of is. Slick, responsive websites bespoke to your business with input from development and SEO experts from the beginning. So not only do they look pretty damn good, they are designed with the user and search front of mind from the get-go.
Stock imagery looks like stock imagery, and unless stock imagery is what your customers are after, it doesn’t represent your brand. Curated, art-directed photography, video, and animation that showcase your brand and product are essential in today’s busy visual world, and our team can provide you with bespoke assets that truly reflect your business.
Working alongside your internal teams, we can support your digital output and provide creative learnings that steer your brand in the right direction. Immersion workshops are a must: a way for us to engage internal teams and learn more about your struggles and strategies. Our unique method encourages unique thinking and honest discussions to really understand what makes your brand unique from the people who know it best.