Hatton Jewellers – PPC Case Study
for Hatton Jewellers
Hatton Jewellers is a London-based retailer that offers a wide range of fine jewellery including chains, engagement rings and luxury watches through both its high-street store and e-commerce website.
In Online Revenue During H1 vs The Previous Period
In Average Order Value (AOV)
In Online Revenue During H2 vs The Previous Period
The Brief: Flaunt Digital was tasked with delivering maximum revenue within profitable margins across paid search, dynamic display & social advertising channels.
The Challenges: Flaunt audited Hatton Jewellers existing PPC activity and found that the current setup was poorly structured and failed to comply with a number of Google best practices causing restricted product visibility.
What We Did: Flaunt Digital restructured all campaign structures to ensure full compliancy, improve product visibility and to eradicate wasted spend. A series of paid media campaigns across Google search, Bing search, Facebook & Instagram retargeting, and display retargeting were used as part of an integrated performance strategy. The team put together custom channel groupings on Google Analytics, along with sales cycle attribution reporting, custom tracking Pixel integration and audience development in order to help boost results.