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Humans Vs AI: The Content Debate

Written by Reece
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If you’ve been on social media, spoken to anyone or even opened your eyes anytime in the past couple of weeks there is no doubt you will have been exposed to some talk of AI-generated content, most likely from ChatGPT. 

The chatbot has made some serious waves across the web recently, so much so that it’s all everyone seems to be talking about (including us 👀). 

BUT – and this is a big but.

It’s important not to lose sight of what content actually is in terms of how it’s created, used and optimised to help your website perform highly. Now, we’re not throwing any shade, but it’s easy to get carried away when a tool with so much potential drops into your lap completely free of charge.

Don’t Cut Content Corners

Your approach to content strategy is now more important than ever, especially with so much competition from AI which can offer quicker solutions. These fast-track alternatives which can generate bundles of content may seem like a “work smarter, not harder” type of situation but we can assure you that it really isn’t.

Chucking all of your eggs into the AI basket will leave you lacking as you can guarantee that if you’ve had the idea to use it for all of your content, so have your competitors. 

You can’t pull the wool over Google’s eyes!

So I Can’t Use AI-Generated Content?

It’s not as simple as saying you outright can’t use AI-generated content but if you decide to shift your entire blog strategy and webpage content to rely on AI, you may as well just set your website on fire and leave now.

Okay, that is pretty dramatic but it’s safe to say that AI chatbots, such as ChatGPT, simply aren’t at the level where they can replace real human writers. 

*collective sigh of relief from content writers*

Take a look at this answer from ChatGPT itself when asked to “write a blog about why AI content shouldn’t be used for content strategy”.

The irony is that this snippet perfectly sums up what we’re getting at…

Swap Content Creation For Clever Ideation

As we’ve established, getting AI to write your content will come back to bite you but that doesn’t mean it’s completely useless. Far from it, in fact! AI chatbots are an incredibly useful tool and as we covered in our previous blog, have some brilliant uses.

If you’re looking for a way to take full advantage of AI to aid with content strategy then use it as an assistant, not a minion. Tapping into the power of chatbots can help you come up with new ideas that can be worked into your wider strategy for a more diverse approach.

The key, though, is to not cut out that human element. With the stage AI is currently at, the human understanding of a client’s content needs is a crucial piece of the puzzle.

What Next For The Humans Vs AI Debate?

Knowledge is power and the more research you do into AI and the way it works, the better understanding you’ll have of you can use it to your advantage. As for the current state of play, though, we’re expecting things to change pretty quickly. 

With the incredible influx of users that ChatGPT has seen, there’s no doubt that not only will the platform evolve extremely quickly, but there’ll also be an onslaught of competition which makes its way onto the scene very soon.

To keep your finger on the pulse of how all things AI are developing, stick with us! We’re going to be keeping a close eye on the situ’ and feeding you with any need-to-know info. To stay in the loop follow us on LinkedIn, Instagram and Twitter, or keep an eye out on our blog

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