Just as a farmer tends to their crops for a healthy harvest, SEOs nurture well-optimised content to help it become evergreen.
Not every piece of content will be evergreen though, nor does it need to be! There are so many different types of content, each with its own purpose and evergreen content is just one of the many subsets.
But what exactly is evergreen content?
Evergreen Content Explained
Evergreen content is designed to be, well, ever… green! Its content which is focused on a topic that isn’t time sensitive, so forget about news stories and current events – focus on the big questions.
This blog, in fact, is designed to be a piece of evergreen content. It will have the same value whether someone reads in this decade or the next.
By carrying out keyword research, you’re able to identify the terms which people are searching for, helping you choose your topic. Once you’ve identified this, you can start crafting the best answer possible to a topic which is going to be relevant for many years to come.
Planning Your Evergreen Content
You’ve got your seed (the topic identified from your in-depth KWR), now it’s time to plant it.
But first, you must choose the right type of ground that best suits your type of seed. This means finding the right content format which suits what you’re about to write about.
Here’s some popular formats for evergreen content:
- How-to guide
- Beginner guide
- Product review
- Case study
When mindfully crafting your next piece of amazing evergreen content, it’s important to pay attention to the details and the kind of language you’re using.
For example, if you’re referencing specific dates or information that could easily change, such as items on a menu, the piece could quickly become dated. A few years down the line and the piece’s status as a long-lasting piece of evergreen content is in jeopardy, all because your references are well out of date.
Playing The Long Game
Putting your time into evergreen content pieces rather than reactive-based content is the definition of playing the SEO long game. Sure, you won’t get a flurry of traffic overnight because you’re not talking about a ‘hot’ news story but that’s not the point, either. Instead, your content piece will hopefully create a steady flow of traffic to your website over a long period of time.
This is why it’s extremely important to carry out effective keyword research before you start the piece and ensure that the keywords are included in the correct places – We’re talking meta title, meta description, H1s and other headers. Having an even distribution of keywords in the body content and avoiding keyword stuffing will also help your piece perform well.
Water Your Plants
You wouldn’t buy a vibrant and luscious plant to pop in your window and just let it die, would you?
Then, why would you do the same to content?!
It may not be living or producing oxygen for us to breathe but it should be treated as though it is alive.
Make sure to keep an eye on and update:
- Tone of voice
- Links (internal and external)
- Images & videos
- Spelling & grammar
Another big one which is often missed off many lists is Google Core Algorithm updates. Every time a new one of these bad boys rolls out they often shake up the rule book, which in some cases can affect content that was previously performing well. With that in mind, make sure to check in on your precious evergreen pieces after every core algorithm update.
Grow Your Own
Knowing where to start when it comes to planting your own evergreen seeds isn’t something that comes easily to everyone. Nor is knowing exactly how to nurture the content once it starts to grow. Luckily for you, Flaunt are specialists on the topic and, as always, are here to help. Keep an eye on our blog for more content-related tips or give us a bell if you need a hand with getting your evergreen ball rolling.