Google’s March 2023 Core Algorithm Update Is Here!

Google’s latest core algorithm update is ready for March and as usual, means that there could be some serious curveballs for SEOs. But, knowledge is power and the best way to avoid being on the wrong side of the new update is to get nosey. 

Don’t worry though, these updates aren’t designed to penalise but simply to improve Google’s offering. If you’ve been optimising your site for best practice around key factors such as site speed and improving crawlability, you should be rewarded in the SERPs.

To help keep you informed on all things core algorithm update March 2023, we’ve pulled together some crucial need-to-knows.

What Can We Expect From The Core Algorithm Update?

It’s common for core algorithm updates to affect search rankings, which ideally can be a positive result, but it’s important to be prepared if it isn’t. Understanding that rankings could take a hit will have you best placed to deal with them if it happens.

Be ready to pivot and adapt your strategy if needed!

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How To Navigate The Update

One thing we always know for sure when a new core algorithm update rolls around is that the changes will affect how Google evaluates and ranks websites. The full impact of the algorithm’s change may not be apparent straight away and will take some time to become noticeable, so you will have time to act and react. 

With this in mind, we can offer some advice which will help you stay ahead of the curve following the update drop:

Keep an eye on the data

Over the next few days and even weeks, Google will be crawling and reassessing websites to align with the update’s new criteria. During this time you should keep a close eye on organic search traffic and keyword rankings, as this will allow you to identify the scope of the new update’s impact. 

Put quality first

One way to ensure that you’re best placed to avoid any serious negative impacts is to make sure you’re producing the best quality content possible. After all, the aim of these updates is to provide users with better and more valuable search results. 

Small details play a big part

Factors such as site speed, mobile-friendliness, and proper indexing can have a huge impact on the overall ranking of your site, so now is the time to give them some special attention.

We’re Here To Help

As we well know, SEOs have to be on their toes and with Google’s March 2023 core algorithm update, there has never been a more important time to level up your SEO strategy. If you’re concerned about how the update will affect your site or you’d like to learn more about how to come out on top, don’t hesitate to get in touch. In the meantime, keep an eye on our blog for more key updates in the coming months.