The March – Web Development Case Study

Full frontend buildPage load optimisationsInteraction implementation

The project

We were appointed by TIME Studios to bring a digital exhibit to life online. After providing designs and a comprehensive brief, Flaunt Digital developed the creative assets into an interactive web page to showcase the fascinating and poignant subject matter of The March – reimagining Dr. King’s iconic ‘I Have A Dream’ speech.

The Brief: To build a fast-loading, interactive, easy to use web page to allow the audience to consume the creative assets provided. The page includes custom video elements, bespoke animations and slick interactions. Must use cutting-edge frontend technologies to provide a modern, polished experience.

The Challenges: We needed to turn this project around on a tight timeline, but still ensure enough polish went into the creation to enable it to be fast, optimised and easy for the audience to consume. Many high resolution assets in one page meant careful optimisation had to be considered at every stage of development.

What We Did: We quickly started iterating functional designs in the browser with the client. First thing being to focus on getting all content, sections and assets (placeholders) into the page. Next was to perform initial tests across key devices. Many other stages followed, finally ending in animation and transition implementation, and then insertion of final assets.

GitHub Actions were used for deployment to sync the source code into Amazon S3, which is then served through CloudFront.

We brought Flaunt Digital onboard because The March project needed a highly skilled and reliable front-end development team who could help us deliver an ambitious creative target within a challenging timeline. They didn’t disappoint.

Graham McDonnell, Senior Director of Brand Creative at TIME