#AdventuresAndAperitifs: SixStarCruises X Regent Seven Seas Cruises

The Adventures and Aperitifs campaign aimed to raise awareness of the journey of luxury cruising with Regent Seven Seas Cruises and tap into the evolution of luxury cruising over three decades. The campaign was centred around the premium cocktails available on board a Regent Seven Seas Cruises ship and how tastes and preferences have changed since the 1990’s, all whilst toasting a drink to the Regent Seven Seas Cruises 30th anniversary.

The primary target audience was the existing luxury cruise audience through partnerships with luxury cruise bloggers, with a secondary opportunity to attract the new-to-cruise audience by targeting luxury travel and lifestyle bloggers to reach a wider new-to-cruise audience. 

Within the campaign landing page sat an exclusive cocktail menu which included the bestselling cocktails from Regent Seven Seas Cruises along with a premium selection of cocktails created exclusively for the birthday. 

To launch the campaign, we ran a social media competition to win a luxurious Fortnum and Mason hamper.

This campaign achieved its goals of reaching a new to cruise audience and growing the customer database. In total, the competition received over 8,386 entries across a 10 week period.  Campaign content on the SixStarCruises social media pages also landed well with the audience, with increased engagements across the board and driving new followers (232 across social platforms). 

Wider impact included an increase in new users to the SixStarCruises website, with overall organic traffic increasing 3% during the campaign period. 

Off the back of this campaign, there were 5 Regent Seven Seas Cruises bookings which generated an estimated revenue of around £70K.