No White Flag – Web Design & Development Case Study

Full PWA buildUser management system

The project

No White Flag is a leadership and personal development program run by MBE and ex-England rugby captain, Jamie Peacock. The programme has been used by several Fortune 500 organisations such as P&G, Walmart (ASDA), KPMG and more.

The Brief: Flaunt Digital was commissioned to produce a web app to accompany Jamie’s motivational speaking work, No White Flag. Jamie highlighted that he wanted a site that offered a straightforward user experience whilst having a look and feel that would truly represent his personality.

The Challenges: Converting a detailed 130-page book into a digital format was no simple task. Ensuring the site had an interactive element to encourage user participation throughout the full course was another potential hurdle that needed to be solved. At the start of the project, the Flaunt Digital development team carried out several stages of planning to ensure all client objectives would be met.

What We Did: Flaunt Digital produced a fully-bespoke Progressive Web App (PWA), featuring a user management system that would make it easier for the client to respond to users. Extensive testing was also carried out to ensure all website features were fully functional across each stage of the program.

Flaunt Digital was recommended to myself through a mutual contact. When I first met up with Jamie we got on really well together and over the last eight weeks the team has delivered on everything they said they would; I can see why they have a good reputation. The work provided by Flaunt has been exactly what’s needed and it’s been an easy transition to get my original idea into something that’s actually workable and deliverable in terms of technology. More than anything else, they listen to what you want and that’s key when you’re trying to develop something.

Jamie Peacock MBE, Director at No White Flag