Everbuild – SEO Case Study


The project

Everbuild is the UK’s biggest manufacturer of sealants, adhesives and building chemicals. Their products are offered to trade customers through various channels, including their website.

The Brief: Flaunt Digital was appointed to increase Everbuild’s organic visibility and online revenue through a technical SEO campaign and ongoing content production.

The Challenges: The Everbuild website was not originally built to be transactional; therefore it required some development work to implement e-commerce features. In addition, Flaunt Digital’s main point of contact at Everbuild went on maternity leave in the early stages of the campaign, which initially presented some communication challenges.

What We Did: Flaunt Digital carried out a full onsite technical audit, keyword research, offsite link audit and content strategy, before working with the internal Flaunt Digital development team to implement the recommendations. The onsite content strategy included ongoing production of pillar and functional content and two monthly blog posts. Despite not much movement in the early stages of the campaign, by month six the results were astounding with huge increases in organic revenue and keyword rankings.