DUSK – SEO Case Study


The project

DUSK is a bedding company that offers luxury for less, selling a wide range of bed linen, duvets, towels, throws and more through its e-commerce website.

The Brief: Flaunt Digital was appointed to increase DUSK’s online visibility and increase organic traffic on their e-commerce website.

The Challenges: After inheriting a website that had been built by a previous agency, our two main points of contacts at DUSK moved on from the business in the first 2 months of the project, which meant we were now seen as the “experts” for the site.

What We Did: The Flaunt Digital SEO team initially completed a full onsite technical audit, offsite link audit, keyword research and content strategy before working with the internal Flaunt Digital development team to implement the recommendations. The onsite content strategy included ongoing production of pillar and functional content, four monthly blog posts and regular outreach campaigns, resulting in strong increases in organic traffic, revenue and keyword rankings.