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thursday x lynx

Written by Polly
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Single or not, Thursday is the brand we have all come to know and love. Known, shared and envied for their bold stunts, their marketing strategy is one we all wish we were a part of.

An app, only operational one day of the week? Pitching this idea to most panels would be deemed madness, but Thursday have proved everyone wrong with their unconventional model which leaves you counting down weekdays.

Through handwritten cardboard signs – cuffing season, unfaithful boyfriend – they shot to every marketer’s watch list to see what they would do next.

Cue venues packed out with singles. VIP singles areas at festivals and boat parties exclusively for those on the dating scene.

So often the talk of the Flaunt office, we thought it was only fitting we included Thursday in our next two brands collab, opening the conversation to some bizarre dating stories.

The common theme from our younger selves dating lives was the often overpowering aroma of Lynx bodyspray from our potential suitors… and a match was born.


Thursday x Lynx

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