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Written by Daniel
As a business, the content that you distribute online can understandably have a significant impact on the way people perceive your brand. There’s no online channel where this is more relevant than social media.
Even seemingly minor things such as the quality of your images and video content can have a huge impact on the general perception of your brand. Just think, if McDonalds was seen posting a low-quality, pixelated photo on their Instagram feed to promote the launch of a new product, people would undoubtedly kick off.
Therefore, it can come in handy to understand what size your images need to be for different social media platforms, in order to avoid them being compressed or resized.
The growth of Instagram in recent years has been a truly incredible feat. From 30 million users back in 2012, with a team of just 13, the social media company now has well over 500 employees and 1 billion monthly users.
Due to its image-first format, brands with visual products or services simply need to be on Instagram, particularly e-commerce brands. Here are the most important image sizes for Instagram.
This image will appear on your profile and next to your Instagram handle in the main timeline and on comments etc.
This is an image that is shared as a standard Instagram post, which will appear on the main timeline.
This is an image that is shared as an Instagram Story, which will appear in the Stories tab at the top of the main timeline.
Once known as the king of social media, Facebook has received endless bad press ever since the infamous Cambridge Analytica Scandal. Saying that, this social media platform still has well over 2 billion active monthly users, which means it’s a crucial marketing channel for any brand.
As Facebook posts with images see 2.3 times more engagement than those without images, it’s so important that you get your image sizes right on this platform.
This image will appear on your Facebook business page and next to your business name in the main timeline and on comments etc.
This image will only appear on your Facebook business page.
This is an image that is shared within a Facebook post, which will appear on your Facebook business page and on the main timeline.
Growth of Twitter’s userbase has been pretty slow since 2015, but it still remains one of the most thriving social media channels for engagement. Many brands use this platform as their main channel to provide customer service, as well as for sharing regular company updates and promoting new products or services.
Here are the most important image sizes for Twitter.
This image will appear on your profile and next to your Twitter username in the main timeline and on replies etc.
This image will only appear on your Twitter profile.
This is an image that is shared within a tweet, which will appear on your Twitter profile and on the main timeline.
Arguably the main social media channel for B2B brands, LinkedIn boasts over 250 million active monthly users. It’s also a key channel for any brands that are running a recruitment campaign, due to the large number of business professionals that use this platform.
Here are the most important image sizes for LinkedIn.
This image will appear on your LinkedIn business profile and next to your business name in the main timeline and on comments etc.
This image will only appear on your LinkedIn business profile.
This is an image that is shared within a LinkedIn post, which will appear on your LinkedIn business profile and on the main timeline.
With 1.5 billion users, YouTube is undoubtedly one of the most popular social media platforms of our time. But with research suggesting that video content will make up 79% of global internet traffic by 2020, it’s likely that YouTube will continue to grow rapidly over the next few years.
Although this is a social media platform that focuses on video, there are several elements that require you to upload an image. Here are the most important image sizes for YouTube.
This image will appear on your YouTube channel and next to your channel name in YouTube search, on relevant videos and in comments etc.
This image will only appear on your YouTube channel.
This image will appear as the ‘thumbnail’ for relevant video uploads, which will appear on your channel video library and in users’ ‘Subscriptions’ tab.
This should give you all the information that you need to share an image to any social media platform seamlessly.
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