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Written by Chris
Obtaining cheaper leads is vital for any business. The cheaper your lead generation, the bigger your profits. It’s no surprise, then, that there are a lot of tools available to help assist you in achieving this.
WHY DOES GETTING THE RIGHT TOOL MATTER?
Marketing online is a cut-throat business. It pays to get ahead of the competition, and investing in the right software can give you the advantage. For example, effective software can save you a lot of time. If you’re able to manage your channels from one place, you can use the time saved and re-invest it into what matters: the campaigns themselves.
Many companies won’t make use of software because it’s too expensive, but the truth is that not using it can cost you far more in time, especially over the long-term.
But which ones are actually best? Here, we’re going to go through some of the major names in the world of inbound marketing software.
To us, HubSpot remains the standout on the market. There are a lot of good-value packages available, but in terms of pure performance, HubSpot is hard to beat.
One of the primary benefits to HubSpot is how easy it makes calculating return on investment for different campaigns. It’s possible to do this using different tools together, but HubSpot offers it as an all-in-one feature, saving time and – subsequently – money.
Versatility is another key benefit to HubSpot. A number of different apps are available as part of the package, giving marketers the ability to hone in on improving different channels. From SEO to email, HubSpot almost certainly has an app for that. If that wasn’t enough, HubSpot actually has a specific feature – lead scoring – designed to make finding cheaper warm leads easier.
Other options are available, too. Here are some other popular lead generation software packages available on the web:
If you run a small business, Infusionsoft is a good option. It contains a suite of tools designed to help gain leads via email and social media, and also boasts customer relationship management (CRM) functionality. The software also includes e-commerce tools ideal for those running an online store.
If emails form the majority of your marketing efforts, Marketo could be well-suited to your business. There are a number of useful tools here, including those based around automation, social media, lead nurturing, sales insight and even budget management. Marketo can also integrate easily with Salesforce.com, if your focus is CRM.
Speaking of Salesforce.com, Pardot falls under their umbrella and is popular with many marketers. Again, its focus is primarily email and B2B sales, so if you’re in that sector you could certainly benefit from its capabilities, which include lead management, automated batch and drip email sending, as well as real-time sales alerts.
If you want to move to a cloud-based marketing tool, SharpSpring is a good and popular option. It’s capable of interfacing with any CRM tool on the market, and offers multiple features including social marketing, sales automation, customer service as well as the ability to focus solely on mobile and tablet marketing. It also boasts useful tracking features capable of offering real insight on the users visiting your websites.
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