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Will Smith

Will Smith

Senior Paid Social/Media Lead

Will is a lover of all things football and supports Bradford City. He has a BA in Marketing, and has a dog called Ronnie, coined "Randy Ronnie," by Chris H.

Written by Will

Meta Ads: Preparing for Peak Season

Paid Media5/9/2025

Paid Social Updates You Need to Know – July 2025

Paid Media11/8/2025

Advantage+ Sales Campaigns vs. Standard Campaigns: What Drives Better Results?

Paid Media29/4/2025

Preparing for Google’s Broad Match Modifier (BMM) & Phrase Match Changes.

Paid Media11/3/2021

Meet the team

Emma Spivey

Head of Paid Media Operations

Emma won retail campaign of the year at the 2018 UK Biddable Media Awards. "I love that the industry is constantly evolving so there's always room for growth." Em wanted to be a singer when she was growing up, and once sang with McFly!

Emma Spivey

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Ross McTernan

Senior Paid Media Strategist

A massive football fan who supports Aston Villa - Ross loves helping clients achieve their KPI's. He has a dog called Beau and a cat called Ginny.

Ross McTernan

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Will Smith

Senior Paid Social/Media Lead

Will is a lover of all things football and supports Bradford City. He has a BA in Marketing, and has a dog called Ronnie, coined "Randy Ronnie," by Chris H.

Will Smith

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Abby Hyland

Senior Paid Media Executive

Abby is an American footy fan and lifelong Leeds Fest attendee. With a BSc in Marketing from the University of York, she has a real knack for bringing creativity and strategy into paid media campaigns.

Abby Hyland

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