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Joe Browns – SEO Case Study

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the brief.

Joe Browns is a UK fashion brand specialising in a wide range of men’s and women’s clothing, and homeware.

the challenges.

The‌ ‌Brief‌: Flaunt Digital was tasked with growing the organic search presence of the Joe Browns website and increasing organic revenue. FD also carried out various Digital PR campaigns as part of the wider SEO campaign.

The‌ ‌Challenges‌: Joe Browns was already working with a development agency when starting work on SEO with Flaunt Digital. FD worked with this development agency to push SEO improvements to the Joe Browns website. This involved FD providing precise technical SEO recommendations, with the external development agency implementing and deploying the changes. This often involved slow deploy timelines, which limited the progress of the organic search campaign.

flaunt's strategy.

What‌ ‌We‌ Did‌: Flaunt Digital carried out a full technical SEO audit at the start of the campaign, before providing recommendations that were implemented by an external development agency and the internal Joe Browns development team. Throughout this time, FD also produced monthly long-form blog content as well as thematic pillar and functional content for key category (PLP) and product pages (PDP) throughout the site.

The FD team also completed analysis into the loading speeds of the Joe Browns site using machine learning data analysis technology, before providing precise recommendations that were implemented by an external development agency.

The Latest: Joe Browns has seen great organic growth over the last 3 months, despite stock issues and a dampened holiday season due to the current Covid situation.

  • 370 newly discovered position 1-3 keywords
  • Organic revenue increased by 30%
  • 116K more search clicks
  • 50% increase in organic Click-Through Rate
  • Stemmed Site Authority losses with 18 new links via Christmas outreach campaign

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