gusto italian platinum club rewards membership tier

We worked with Gusto Italian on a new rewards tier for Gusto Italian Restaurants, creating a unique member experience and a new revenue stream for the business. As the long-term website development and paid media supplier for Gusto Italian, we were really excited that they wanted to bolster their rewards scheme, and that they wanted us to plan and build the platform extension with them.

Also required was an integration with an online payment processing system. As this is something Gusto Italian have not required before, this required research, implementation and staff training separately to the above.

We were required to have this designed, built, implemented, tested and ready to launch within 12 weeks.

Sitting down with key stakeholders and discussing requirements is always the first step with a project like this. Gusto Italian trusted us to advise on all aspects of delivery to make sure everything could fit together and work efficiently, whilst meeting the tight deadlines.

After agreeing our approach and outlining how we wanted things to work, we got started setting up the nuts and bolts of the architecture, and a quick test framework, and once we had a solid proof of concept, we showcased it and explained it to Gusto Italian’s key technology partners such as Zonal. This allowed us the confidence to instruct the partners to start with their own integration pieces, whilst we built out the customer-facing integration.

The final piece of the puzzle could seem like the most important – the customer experience in the webapp. We bolstered the existing Gold club loyalty programme platform with features to allow customers to upgrade from Gold to Platinum Club, or to sign up as Platinum Club from cold. Once logged in, customers are shown a different colour scheme and branding, depending on which membership tier they are part of. There is also an account management area for Platinum Club subscribers, where they can change payment details, and perform other account related actions.

We saw staggering adoption of the new membership tier almost immediately – thanks to their email marketing campaigns, in-venue signage, on-website messaging, our paid media exposure, and of course the generous launch offer (free prosecco anyone?!).

This resulted in Gusto Italian getting a 100% ROI on their development costs within one week, engaging customers new and old, and they now continue to grow their subscriber user base day after day. This brings a healthy additional revenue stream into the business, and positions Gusto Italian as a forward-thinking digital brand with a loyal and engaged digital customer base.