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Oakland

Design and build of a new website showcasing Oaklands exciting re-brand and highlighting their expertise

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Introduction.

Oakland is a B Corp-certified data consultancy company that provides services including data strategy, artificial intelligence, data platform, and analytics. They help businesses grow by providing them with the latest skills and technologies, and experts in strategy,  governance, engineering, and analytics, which allows their clients to focus on their business goals.

Flaunt Digital was appointed to support Oakland by applying the company’s rebranding to their website, to show how they stand out from the rest of the industry.

the brief.

Oakland wanted to amend their website to show the company’s expertise and add fun elements, with an insight into the people behind the brand to support their rebranding process. 

The rebrand aimed to achieve their B2B marketing and sales objectives: to raise awareness of the company, provide education, generate leads, influence external candidates from a recruitment perspective, and provide validation to the clients considering working with them.

challenges

Ease of managing content

Building marketing pages with existing blocks

Full website refresh

Bring the website up-to-date with the new branding

Slicker integration

Combine the Greenhouse HR system with the careers pages

our solution.

The overall task is to add design and development to the Oakland WordPress website. We designed three key pages: the homepage, case study single pages, and case study index pages, which included the new branding and concepts. These blocks were designed with the end goal of applying these to other pages within the site.

our approach.

the design process

We conducted competitor research and analysis. Combining this with the brief provided and their current branding, three initial concepts were created: Grids, Oakland’s, “O,” and Bold type. 

We merged the grids and Oakland’s, “O,” design element, to give both aspects a juxtaposition, showcasing the bold and brave side of Oakland’s brand. Areas of the existing Oakland brand were put to use, but elevated to make them work more dynamically and improve the digital experience on the site.

The concept really suited the used of directional animations, with moving elements such as imagery, typography, and block colour to convey the message of having, “freedom to grow,” in a strategic and mulitfaceted way, positioning Oakland as the anchor bringing everything and everyone together. 

During this process, we worked closely with Simon (Bread & Butter), who was working on their branding alongside the website project, with involvement in the feedback process. 

Both mobile and desktop versions of the website were considered at equal measures and shared with the Oakland team using an XD link, which allows for a succinct feedback and amends process. 

Following approval of the design elements, we applied these to the agreed pages. Prototypes were made, functioning as similar as possible to the actual product, using the XD link for feedback. We had two rounds of amends, and in some cases design amends were moved into the development phase for ease whilst building the site. 

At the development stage of the site, we trialled a new tool used for client feedback: MarkUp.io. This allows comments to be left on specific elements of multiple formats, including websites, with a more efficient concise way to leave notes, rather than sending an email.

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Engaged Sessions

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New Users

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Average organic engagement time

Digital marketing is vital to Oakland, not only for generating interest in our services but also for attracting top talent. The recent redesign of the Oakland website has become central to our rebrand’s success.

From our initial meetings with Flaunt, we were struck by their technical expertise, ability to bring our vision to life, and excellent cultural fit with our team. B2B tech marketing can often feel uninspiring, but our new website is the opposite. As a data-driven organisation, we’re thrilled by the positive feedback from current and prospective clients who praise the design and accessibility — and when they visit our offices, they find we are just as they expected.

Nicola Thomson - Head of Marketing

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