Design and build of a new website showcasing Oaklands exciting re-brand and highlighting their expertise

Oakland is a B Corp-certified data consultancy company that provides services including data strategy, artificial intelligence, data platform, and analytics. They help businesses grow by providing them with the latest skills and technologies, and experts in strategy,  governance, engineering, and analytics, which allows their clients to focus on their business goals.

Flaunt Digital was appointed to support Oakland by applying the company’s rebranding to their website, to show how they stand out from the rest of the industry.

Oakland wanted to amend their website to show the company’s expertise and add fun elements, with an insight into the people behind the brand to support their rebranding process. 

The rebrand aimed to achieve their B2B marketing and sales objectives: to raise awareness of the company, provide education, generate leads, influence external candidates from a recruitment perspective, and provide validation to the clients considering working with them.

The overall task is to add design and development to the Oakland WordPress website. We designed three key pages: the homepage, case study single pages, and case study index pages, which included the new branding and concepts. These blocks were designed with the end goal of applying these to other pages within the site.

Following approval of the design elements, we applied these to the agreed pages. Prototypes were made, functioning as similar as possible to the actual product, using the XD link for feedback. We had two rounds of amends, and in some cases design amends were moved into the development phase for ease whilst building the site. 

At the development stage of the site, we trialled a new tool used for client feedback: MarkUp.io. This allows comments to be left on specific elements of multiple formats, including websites, with a more efficient concise way to leave notes, rather than sending an email.