Our content marketing team initiated a project called ‘Our History’, aiming to delve into Audio-Technica’s rich heritage, iconic products and innovative achievements. Inspired by the timeline on the Hong Kong version of the brand’s website, we set out to create a captivating long-form piece.
Collaborating closely with the Audio-Technica team, our content specialists gathered the necessary information and collaboratively crafted an overview of the company’s history. We began with a concise summary, including key dates and products, and then expanded it by adding compelling narratives and creative content in the brand’s unique tone of voice.
Initially, the plan was to feature this piece on the newsroom section of the website. However, our PR experts pitched the idea of a digital timeline as part of the 60th celebrations. Both our team and the client saw this as a fantastic opportunity to merge both concepts and create the “ultimate” timeline, showcasing Audio-Technica’s remarkable journey.