A migration to the Shopify platform for an international customised clothing store

Migrate away from a troublesome bespoke platform to an SEO-first Shopify based system, with an advanced clothes personalisation interface, bespoke discount logic and back-office integration.

Looking to grow substantially in the upcoming year, Banana Moon approached us to redevelop their website before increasing their digital marketing spends.

Banana Moon had come a long way since their old bespoke website was built. Things had moved on and their needs had changed. Specifically they wanted a robust, modern, reliable platform, which would be SEO friendly and easy to work with, out of the box. We had no hesitation in recommending Shopify for this project.

With aspirations of growing their digital marketing spend, Banana Moon needed a website they could customise easily and maintain without too much technical support. They also wanted to dramatically improve their clothing customisation experience, going above and beyond what their competitors were offering.

One of our first tasks was researching existing Shopify themes and finding one which would be a good fit for the Banana Moon brand, and the required functionality. This is something we like to involve clients in quite heavily, so it’s good to get the ball rolling soon on it.

Next up was product and data migration. We knew this would be a big task so we wanted to get started on this early too. It was at this point that we started to learn more about the existing back-office systems, with help from their internal development team.

By this stage, main pieces of work were now well through the planning phases. The two large problems to tackle here were the clothing customisation interface, and the bulk discount logic. Both of these tasks involved extensive iterative development, working with many stakeholders at Banana Moon to make sure everything was perfect.