A Podcast by
Flaunt Digital.

As AI continues to dominate conversations in the digital marketing world, what does the future hold for marketers? Lee and Dan reflect on the past year at Flaunt and share their predictions for 2024 and 2025. They discuss the evolving role of AI in marketing, whether AI is being overused, and how it will impact influencers, workflow efficiency, and marketing strategies moving forward.

Lee and Polly explore how modern agencies are moving beyond Friday pub sessions to create a culture that prioritizes mental health, team well-being, and core values. They dive into the benefits of this new agency model, how it impacts client relationships, and why it leads to better outcomes for everyone involved.

Dan and Lee dive into the ongoing debate between B2B and B2C marketing. Are the differences between them as stark as they seem, or are there valuable lessons marketers can take from both approaches? They discuss the common misconceptions surrounding each, and explore how B2B companies can innovate by drawing inspiration from B2C strategies.

Lee and Dan reflect on how they’ve navigated the challenge of maintaining a healthy work-life balance in a fast-paced marketing environment. They dive into what’s worked, what hasn’t, and how they’ve tailored a benefits package that truly supports the team’s needs. 

The digital marketing world has been abuzz since Google’s announcement to delay the deprecation of third-party cookies. Dan and Lee break down what this shift means for marketers, brands, and agencies alike. They explore the growing importance of first-party data, the need for transparent communication with clients, and how to stay adaptable in a constantly changing industry.

Join Lee for our first out-of-studio podcast episode at the incredible KEF Music Gallery in London, with Sarah Yule – the Marketing Director for KEF Europe and General Manager of KEF Music Gallery. This episode is JAM-PACKED with insights into creating a strong brand, commercial decision-making and managing failures.

Polly and Dan tackle a critical topic for businesses investing in marketing partnerships: What should your marketing agency be accountable for? From setting clear KPIs to fostering transparency and adaptability, Polly and Dan explore how to ensure your agency delivers on its promises and drives results.

Polly and Dan tackle a critical topic for growing businesses: How do you build the right digital marketing team? From identifying essential roles to fostering a collaborative culture, Polly and Dan explore how to create a team that aligns with your business size, goals, and growth plans.

Lee and Polly discuss all things social media strategy to answer the following question: How much social media is enough for your business? With a landscape full of platforms and endless content possibilities, it’s easy to feel overwhelmed. Lee and Polly break down how to strike the right balance and create a social media presence that supports your brand goals—whether you’re focusing on awareness, engagement, or conversions.

Lee and Dan explore one of the most common questions business owners and marketers face: Do you need a marketing agency? With the rise of in-house teams, freelancers, and AI tools, the marketing landscape is more crowded than ever. They break down the key signs that it might be time to bring in an agency, what value agencies can offer compared to in-house teams, and when it may not be the right time to hire one.

Lee and Dan explore why brands and businesses must constantly innovate to stay ahead in an ever-changing market. They examine the downfall of once-iconic brands like Wilko, Toys R Us, and Blockbuster, discussing how their failure to adapt to new trends and technologies led to their decline. From artificial intelligence to shifting consumer behaviors, they break down where brands need to focus to stay relevant and competitive in the modern landscape.

Lee and Polly dive into the damaging effects of toxic workplace cultures and how they can have long-lasting consequences for both employees and brands. With their usual candid style, they share first-hand experiences of navigating toxic environments and discuss how these workplaces can erode trust, affect employee well-being, and ultimately harm a brand’s reputation.

Lee and Polly tackle a series of “”This or That”” marketing dilemmas. From manual vs. automated bidding strategies to the ongoing debate between minimalist and maximalist design, they share their insights on a range of key topics in digital marketing.

Lee sits down with Russell Oakley, founder and managing director of The GO! Network, to explore the evolving world of competitive pitching. They dive into the biggest challenges agencies face today, how time pressures affect the pitch process, and the growing conversation around charging for pitches. From both agency and brand perspectives, Russell shares valuable insights on how to navigate these changes and improve the qualification criteria for pitches.

Dan and Lee explore the ever-evolving world of SEO, diving into the debate over whether SEOs have “ruined the internet.” They examine the history of SEO, the challenges brands and agencies face today, and the growing gap between what SEO should be and its current state. Along the way, they dissect The Verge article that sparked controversy and discuss how SEO strategies have shaped—and sometimes complicated—the online experience.

Lee and Polly celebrate Flaunt Digital’s long-awaited B Corp certification. They take you behind the scenes of the extensive process, sharing the highs, lows, and everything in between. Whether you’re an aspiring B Corp, a values-driven business, or simply curious about what it takes to earn this prestigious certification, this episode offers a candid look at the journey and what it means for Flaunt’s future.

Dan and Lee explore the growing influence of TikTok as a search engine and what this means for marketers. They dive into the blurred lines between social media platforms and traditional search engines, discussing why TikTok’s search functionality is increasingly being leveraged by users and brands alike.

Lee is joined by Daniel Dudley, Head of Technical SEO at Flaunt Digital, to dive into the highs and lows of Google Analytics 4 (GA4). With the end of GA3, marketers are facing a learning curve—and Daniel doesn’t hold back on sharing his honest thoughts about the transition.

Remember the frenzy over Prime, the energy drink hyped by influencers KSI and Logan Paul in 2022? While the product initially flew off the shelves, its popularity quickly fizzled, with bottles now found in bargain bins. Lee and Polly explore why viral products often fail to maintain long-term success. They discuss the challenges of moving beyond initial hype, whether influencer marketing has lasting power, and what Prime got right in the early stages.

Diving into the world of PR and agency red flags. Quality over quantity might be an overused phrase, but a seriously important one when it comes to PR and digital marketing – We’re discussing the pitfalls of setting link KPIs based on just that.

Lee and Dan discuss what makes the foundation of a successful marketing strategy. Every business needs them, but are yours effective? We break down what it takes to define and maintain strong marketing goals, from aligning with business objectives to making adjustments when the market shifts.

Lee and Dan take a closer look at how supermarkets like Aldi and Lidl have transformed their brands—and ask: What can other businesses learn from their approach? They unpack the rise of print magazines as a powerful tool for engaging audiences, especially during key moments like Christmas, and discuss how Aldi and Lidl have gone from price-led disruptors to brands with loyalist followings.

Lee and Polly reflect on the biggest marketing trends of 2024 and what’s set to dominate in 2025. From the rise of AI and the explosion of social shopping to the resurgence of authentic, human-driven marketing, they unpack what worked, what didn’t, and what to expect next.

Polly and Dan tackle a question almost every business asks when hiring a marketing partner: Does industry experience matter? They explore the pros and cons of working with an agency that knows your sector inside and out versus one that brings fresh perspectives from other industries.

Lee and Chris Hodgson (COO at Flaunt Digital) dive into the world of ad spend, breaking down how to allocate budgets effectively, navigate the balance between brand and performance marketing, and adapt to a rapidly changing digital landscape.