March PR Campaign Round Up

The best campaigns in March

The clocks have sprung forward, spring is in full swing, and summer is in sight (fingers crossed). March brought with it a fresh burst of creativity, with PR campaigns that had us talking.

Some of our favourites from the last month include a morning rave with Original Source, a hilarious Homer Simpson meme comeback, a powerful campaign for women’s safety, and an April Fools’ tease from Lipton!

Morning rave helps perk up weary London commuters

In a bid to shake up the standard snoozy commute, BBC Radio 1’s Arielle Free teamed up with Manchester agency Smoking Gun and Original Source to throw an unforgettable Morning Mantra Rave at London’s King’s Cross. Swapping sleepy yawns for dance moves, Arielle took to the decks inside a DJ booth shaped like a shower (yes, really), blasting uplifting beats as part of Original Source’s ‘Nature Hits Different’ campaign.

The stunt served as a vibrant reminder that the fragrance and ingredients in your morning shower are the key to feeling energised, inspired, and mindful. To help commuters level up their mornings, Original Source team members were on hand distributing samples of their refreshing shower gel range. We’ve had worse mornings!

Recreate the iconic ‘famous hedge’ meme

The iconic ‘Homer Simpson backing into the bushes’ meme has been around for ages and it’s still one of the best ways to capture those moments when you just want to vanish from an awkward situation. Well, fans in Manchester got the chance to bring this classic meme to life, and we absolutely loved it!

To celebrate the 36th season of The Simpsons hitting Disney+, they recreated the famous moment in an interactive event, letting fans step into Homer’s shoes (or rather his bushes) and personalise their own bush meme.

‘See What She Sees’ International Women’s Day campaign

The “See What She Sees’ campaign launched by Beyond Equality for International Women’s Day 2025, asked men to step into women’s shoes and really understand the safety challenges women face every day. The campaign took inspiration from a powerful moment on The Graham Norton Show where Saoirse Ronan and Paul Mescal discussed the stark difference in how men and women experience public spaces (if you have not seen it, we highly recommend giving it a watch on.)

With some pretty eye-opening stats, 95% of men agree they share responsibility for women’s safety, but 7 in 10 women still feel unsafe walking alone. The campaign aims to shift the conversation and encourage men to take action for a safer world.

Rest in peach

Lipton decided to bring April Fools’ a little early this year announcing on Instagram that it was discontinuing its beloved Peach Iced Tea complete with angel wings on the can making fans think their favourite drink was gone for good.

But after just 24 hours, Lipton revealed it was an early April Fools joke! While some had a good laugh, others were not so amused, especially after rushing to stock up on cans. This playful move follows in the footsteps of Duolingo’s stunt back in February, if you remember, when the app “killed off” its owl mascot Duo, stirring up a storm on the internet. But in the end all that matters is that Peach Iced Tea lives on!

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The best campaigns in March

March PR Campaign Round Up