April PR Campaign Round Up

April arrived with longer days, a hint of sunshine and of course a flurry of April Fools pranks that had us double checking everything twice.

But beyond the mischief, this month delivered some bold campaigns.

We are analysing some of our top picks. From April Fool jokes to groundbreaking audio experiences, there’s plenty to choose from this April.

IKEA's New Store Ditches The Maze

IKEA was back at it with one of our favourite April Fool’s campaigns, and this time, they took the scenic route. In a brilliant, straight-faced move, the flat-packed giant announced plans for a two-kilometer-long store designed to be “impossible to get lost in.” Out with the iconic zig-zag showroom and in with a straight shot layout with a hop-on hop-off travelator to reduce walking fatigue. Designed in response to customers relying on GPS to find their way around, the concept was a cheeky nod to IKEA’s famous maze-like layout. Once again, IKEA proves it knows how to steer the conversation – even in a straight line.

Garnier Influencer Campaign

We love a run club here at Flaunt, and it doesn’t get much better than merging movement with skincare. Garnier teamed up with fitness creators across the UK to run from Dull (Scotland) to Brighton (England) to promote their Vitamin C collection, turning skin from dull to bright(on)… get it?! Not only did they tap into the running craze, but they owned it, swapping out skincare experts for fitness lovers claiming the pre- and post-run skincare space. A smart feel-good campaign that proves skincare can be just as energising as a sprint.

Sound of a Masterpiece

A groundbreaking collaboration, Dolby and the Royal National Institute of Blind People (RNIB) launched the Sound of a Masterpiece – an initiative that reimagines iconic artwork through immersive audio to make art accessible to blind and visually impaired individuals. The project transformed masterpieces like da Vinci’s Mona Lisa, Munch’s The Scream, and Dali’s The Persistence of Memory into auditory experiences, allowing listeners to experience art in a completely new way. This initiative marks a significant step forward in inclusivity, and we absolutely love it!

Domino’s Launched The World's First Garlic & Herb Easter Egg

Of course, the best part of April is Easter, and Domino’s has cracked the code this year on unconventional holiday treats. In a bold move that divided the internet, Domino’s unveiled the world’s first Garlic & Herb Easter Egg, a blend of white chocolate with hints of its iconic garlic and herb dip – and if that wasn’t enough, it also came with its own pot of the sauce. Love it or loathe it, we respect it.