powerhouse studios – brand new agency site optimised for lead generation

The project got rolling with an immersion session at the client’s beautiful studios. This gave us a chance to look closer at the client’s brand, the energy that staff have for the company and their ethos. As well as sharing a round of good old round of Yorkshire brews.

Powerhouse carried out design and copywriting in-house using their excellent creative and copywriting departments. We worked closely with Powerhouse throughout this phase to advise and review at each stage. The new website also aligned with the launch of their new branding, so it was a chance to show off some truly stunning design.

At this stage, we completed development prototyping for the intricate interactive elements such as the main nav before the Flaunt team began work on the bespoke WordPress theme.

During this process the domain name DNS was cutover to Cloudflare – we like to do this well before site launch time as it lessens the amount of task (risk). Before launch we carried out our standard SEO audit – this covers important things such as H1 tags and page load speed checks.

As launch day approached we cut over the existing Squarespace hosting to our AWS stack with no downtime – we do this outside of standard office hours to minimise disruption. With post-launch checks all green and sign-off from all teams, the final stage was a huge success.

Since the launch page load speed has seen a massive reduction, the conversion rate is up and the wider public and stakeholder feedback has been overwhelmingly positive. The new site also earned nationwide press coverage.