the brief.
Hero Wellbeing is a health and wellbeing brand that aims to create happy, healthy communities one unique human at a time. The Hero team obsess about outcomes and results, with a focus on using technology to encourage and support a healthy lifestyle within businesses.
the challenges.
Hero Wellbeing is a health and wellbeing brand that aims to create happy, healthy communities one unique human at a time. The Hero team obsess about outcomes and results, with a focus on using technology to encourage and support a healthy lifestyle within businesses.
The Brief: Flaunt Digital was appointed to produce a short video highlighting Hero Wellbeing’s effort to complete the Yorkshire Three Peaks Challenge to raise money for Brathay Trust.
The Challenges: Taking on the 24 miles of the Yorkshire Three Peaks would be hard enough for the most competent of athletes, but the Flaunt team had the added challenge of carrying several bags of heavy equipment.
flaunt's strategy.
What We Did: Flaunt Digital worked alongside the Hero wellbeing team to produce a 150-second video that aligned with their brand objectives. Using state-of-the-art equipment including a Canon 5D Mark IV, Sony FS100, DJI Ronin-MX and a DJI Phantom 4 drone, Flaunt Digital Studios spent the full day shooting on-site in the Yorkshire Dales.
The Results: The final output was a stunning 4K video that showcased the Hero team’s amazing effort on the day. The Flaunt Studios team was able to capture some jaw-dropping cinematic shots of the Yorkshire countryside, allowing for a beautiful and contextually-relevant narrative which the client was delighted with.
