SEO
DUSK is a leading homeware brand known for premium bedding and timeless bedroom styling. As competition intensified and new entrants crowded the category, the brand needed to strengthen its organic visibility and reclaim its share of high-intent search demand.
We were appointed to diagnose the issues limiting performance and build a long-term organic growth strategy that aligned with the commercial ambitions of the business.
We carried out a full technical audit assessing crawlability, indexation patterns, site architecture and content duplication. This highlighted the need for a restructured taxonomy and a clearer content hierarchy.
We simplified the site structure, eliminated cannibalisation, resolved indexation issues and strengthened internal linking to support priority commercial pages. These improvements created the foundations needed for sustainable organic growth.
With the technical foundations stabilised, we introduced a structured content strategy aligned to how homeware customers research and purchase.
Our work included:
Together, these elements created a scalable content ecosystem designed for long-term authority building.
To elevate off-site authority, we delivered a digital PR strategy targeting lifestyle media, interior publications and design-led editorial outlets. Seasonal story hooks and reactive opportunities helped strengthen DUSK’s brand signals across relevant media.
Our approach worked because it rebuilt the core infrastructure, content ecosystem and off-site authority signals DUSK needed to compete in a saturated category.
By aligning technical stability, strategic content development and targeted digital PR, we created a system capable of delivering long-term, compounding impact.
