Transforming DUSK’s Organic Performance and Driving 144% Revenue Growth

The homeware and bedding sector is crowded, with established brands dominating search results for high-intent and generic category terms. To compete, we needed a strategy that not only fixed the technical issues but also accelerated growth through high-quality content and a stronger authority profile.

Within the first two months, both of our main contacts at DUSK left the business. Critical context about historic decisions, platform changes and brand priorities disappeared with them, meaning we had to quickly step in as the sole strategic voice and make confident recommendations without the usual internal guidance.

DUSK’s e-commerce platform had been developed by a previous agency, leaving us with a website that had significant technical debt, inconsistent structures and missing best-practice SEO fundamentals. Before any growth work could begin, we needed to untangle the issues we’d inherited.