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Orbit: Our approach to
User Centred Search

Driving market dominance

Search is now an interconnected ecosystem of platforms and content formats. Audiences utilise multiple platforms to discover, with demand and intent varying across the organic ecosystem. No longer can you simply optimise for just Google to maximise visibility within search. Our Orbit framework enables brands to architect growth inline with user behaviour and expectations. We develop connected channel strategies to put brands exactly where audiences are looking across every searchable platform.

User Centred Search

Multi-platform search is increasing and your customers are searching for answers, content, services and products across platforms, from TikTok, YouTube, Reddit to AI. Google is still a central pillar, but search is diversifying. Your brand needs to visible across relevant touchpoints to capture audience where demand lives.

Cross-Service Collaboration

Orbit removes silos between departments. Our Digital PR, SEO, Paid, Organic Social, Creative and Content specialists work within a single strategy, sharing insights and data in real time to drive faster, smarter decisions. Every campaign is connected, meaning no overlap, no wasted spend, and measurable growth.

Strategic Keyword Framework

We analyse performance opportunities and touchpoint influence across platforms, identifying where each keyword, topic and channel delivers the greatest commercial impact. By mapping keywords strategically, we can understand what people are searching for at each stage of their journey, avoid overlap between pages, and uncover new opportunities to reach potential customers.

Architect brand and search growthin line with user behaviour and expectation

Data-Driven Testing

Orbit is built on experimentation. Through A/B testing, performance monitoring, and algorithm forecasting, we evolve strategies based on evidence, not opinion. This constant cycle of testing and refinement keeps our clients ahead of competitors and changes in search behaviour.

Creator and Reputation Signals

Search is increasingly influenced by creators, communities, and brand reputation. Orbit connects PR, creators, and Organic Social to strengthen authority across digital ecosystems. From topical mentions to E-E-A-T signals, we build trust in the places that influence users and algorithms.

Measurable Growth and Forecasting

Orbit goes beyond visibility to deliver commercial clarity. Using forecasting models, share-of-search analysis, and custom dashboards, we quantify every action’s impact across traffic, engagement, and revenue. The result is a clear picture of performance and a plan for what comes next.

FAQs