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Recently we came across a problem whereby we needed to change a website from using Universal Analytics to using Google Tag Manager (with Google Analytics enabled within). This process is pretty easy and really common, but no one tells you that if you’ve got Universal Analytics events calls scattered throughout your website, these will all break. The
As we mentioned in our recent article, How to Enable Google AMP on Your WordPress Site, Google’s AMP is becoming an important channel for maximising your content exposure and visibility. However, the previous post simply focused on getting the fundamentals in place for making sure your content is ready and available in your WordPress site.
Now that Google is presenting AMP-enabled (Accelerated Mobile Pages) articles right at the top of UK mobile SERPs, it’s becoming important for content-marketers and blog developers to look into enabling AMP on their websites. The actual location of the AMP articles varies depending on the term (it seems like terms which are currently trending in