The popularity of the reality show Love Island might be an odd source of inspiration, but with the finale taking place this evening (Monday 23rd August, 9pm), it’s hard to miss its undeniable presence across social media platforms. Reality TV might not be your ‘type of thing on paper’ but – whether you love it
It’s been 15 years since Google Trends first hit the world wide web, offering insight into popular search topics and key terms. Google Trends is happily living out its teenage years as one of marketing’s worst kept secrets, helping SEOs everywhere to discover what exactly people are searching for… and when. If you haven’t used
Can artificial intelligence replace human writers? Is it time for content writers to start looking for a new job? We don’t think so! Artificial intelligence (AI) has come a long way. In fact, you probably use it every day. From asking Siri to take you to the nearest shop, or browsing Netflix until you finally
On Wednesday 2 June, Google gave SEOs the customary few hours of notice that it was core algorithm update time once again; keyword ranking trackers were duly swamped and fingers were crossed firmly in the hope of positive outcomes for their sites. As the search engine’s engineers commenced the rollout of Google’s June 2021 Core
It has been testing times for Marketers lately. In what has been a rollercoaster of a year, planning and predicting has become a real battle. Even within the sectors that have thrived, being able to accurately predict what, for example, may happen to website traffic, conversion rate or supply and demand (see: Brexit) has been
The war of words between Google and media outlets has taken a further twist, with the owners of the Daily Mail and MailOnline taking legal action against the tech giant. Associated Newspapers has accused Google of ‘punishing’ them for not selling enough advertising through its own platform. So what’s the story, and how does Piers
Backlinks from other websites to yours are one of the most important factors in SEO and a website’s success. However, we’ve always known it’s not all about the numbers as has been confirmed recently by Google’s John Mueller! This blog post highlights the importance of building high-quality, highly-relevant links. An Introduction to Backlinks A backlink
One of the most important but often overlooked tasks within SEO is a website migration. If done well, a good migration has the ability to propel your site’s visibility forward. But if overlooked or done poorly, can put you out of business. One size does not fit all, but this post outlines a solid process
Google’s Webmaster Central Blog is one of the foremost resources for web developers who want to ensure their sites are optimised for the search engine’s organic ranking algorithms. When the blog’s writers share best practice tips to help your website reach its intended audience, it’s definitely time to sit up and take notice. That’s why
Earlier this week, it was revealed that Homebase has been voted the UK’s worst online store of 2019 by Which?. We take a look at some of the key reasons why…
One element of SEO that is often overlooked is User Experience. In this blog post, we take a look at 7 common UX mistakes that e-commerce websites fall for…
Did you know that 80% of people will never return to a ‘slow’ website? We discuss the importance of a fast website with some tips & recommendations on how to improve your site’s speed…