Shopify vs WooCommerce – Which Is Best For Marketing?
Which one is more effective for launching and running an online store? Learn the functionality & marketing capability of both systems.
Speeding up Your Website to Improve Search Visibility and Conversions
Find out how to quickly and easily improve your website’s page load speed using Google’s PageSpeed Insights tool.
Fix your Google Analytics events in Google Tag Manager
Recently we came across a problem whereby we needed to change a website from using Universal Analytics to using Google Tag Manager (with Google Analytics enabled within). This process is pretty easy and really common, but no one tells you that if you’ve got Universal Analytics events calls scattered throughout your website, these will all break. The
Google Rich Cards ~ Structured Data Is NOW Even More Important
Structured data is not a new thing, the Schema.org initiative was launched on the 2nd of June 2011 by Google, Yahoo! and Bing. It is a shared vocabulary which provides search engines with more detailed information on web pages, this allows search engines to offer rich experiences within their search results for certain information. You
The importance of technical SEO in an artificial intelligence world
The methodology of the SEO industry has changed, and Google has raised the bar for what it takes to deploy successful SEO campaigns for your clients. It’s time to step up and acknowledge that the old rules no longer apply, let’s look at how you can stay ahead of the curve and why technical SEO is
What does it mean when marketers say “create content”?
“Content is anything that adds value to a reader’s life.” ~ Avinash Kaushik With the growth of content marketing over the last 3-4 years the phrase “create content” has become common among marketers recommending strategies for their clients. This is great and generally it is relevant advice, but what does it actually mean? There are so
How to Enable Google AMP on Your WordPress Site
Now that Google is presenting AMP-enabled (Accelerated Mobile Pages) articles right at the top of UK mobile SERPs, it’s becoming important for content-marketers and blog developers to look into enabling AMP on their websites. The actual location of the AMP articles varies depending on the term (it seems like terms which are currently trending in
Do websites with video rank better for SEO?
As video becomes more and more popular online, brands are asking the question “should we be “doing” video?” The short is answer is “yes”. Video is a great way to tell your story and create engaging content that has the ability to not only grab potential customers attention, but also provides an opportunity for you
SEO Needs A Re-Brand
I have been doing “SEO” for a long time and have been lucky enough to work across a wide range of clients from small business to enterprise level, this means that i have had the opportunity to gain a good understanding of what people think of SEO and its function. It pains me to say it