Fix your Google Analytics events in Google Tag Manager

Posted August 12, 2016 by & filed under SEO, Web Development.

Recently we came across a problem whereby we needed to change a website from using Universal Analytics to using Google Tag Manager (with Google Analytics enabled within). This process is pretty easy and really common, but no one tells you that if you’ve got Universal Analytics events calls scattered throughout your website, these will all break. The

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Google Rich Cards ~ Structured Data Is NOW Even More Important

Posted June 23, 2016 by & filed under SEO.

Structured data is not a new thing, the initiative was launched on the 2nd of June 2011 by Google, Yahoo! and Bing. It is a shared vocabulary which provides search engines with more detailed information on web pages, this allows search engines to offer rich experiences within their search results for certain information. You

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What does it mean when marketers say “create content”?

Posted June 7, 2016 by & filed under Content Marketing, SEO.

“Content is anything that adds value to a reader’s life.” ~ Avinash Kaushik With the growth of content marketing over the last 3-4 years the phrase “create content” has become common among marketers recommending strategies for their clients. This is great and generally it is relevant advice, but what does it actually mean? There are so

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How to Enable Google AMP on Your WordPress Site

Posted May 24, 2016 by & filed under Content Marketing, SEO, Web Development.

Now that Google is presenting AMP-enabled (Accelerated Mobile Pages) articles right at the top of UK mobile SERPs, it’s becoming important for content-marketers and blog developers to look into enabling AMP on their websites. The actual location of the AMP articles varies depending on the term (it seems like terms which are currently trending in

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Do websites with video rank better for SEO?

Posted May 5, 2016 by & filed under SEO.

As video becomes more and more popular online, brands are asking the question “should we be “doing” video?” The short is answer is “yes”. Video is a great way to tell your story and create engaging content that has the ability to not only grab potential customers attention, but also provides an opportunity for you

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SEO Needs A Re-Brand

Posted October 9, 2015 by & filed under SEO.

I have been doing “SEO” for a long time and have been lucky enough to work across a wide range of clients from small business to enterprise level, this means that i have had the opportunity to gain a good understanding of what people think of SEO and its function. It pains me to say it

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