The last two years have brought challenges many businesses have not seen before, and from one day to the next everything can change. There have been a whole host of changes and developments in the digital marketing space, from advances in artificial intelligence to more conversational marketing than ever. It’s fair to say 2021 has
It’s been a rollercoaster of a year for the marketing industry and planning what is going to happen next in this fast-paced sector is almost impossible, so marketing experts (like us!) have had to think strategically and monitor the industry like a hawk. With disruption from the pandemic, the rise in AI, an abundance of
We chat to our CEO, Lee Fuller, about his career journey, the SEO industry and what inspired him to start Flaunt Digital.
In September we unleashed our secret weapon, Goose, and our dev team watched on smugly as the world marvelled at our bespoke tool. Well, maybe not the whole world, but certainly all the marketing pros who attended our SEO webinar. Hosted by our marvellous Thom Watson (and co-host, Zelda the cat), we were treated to
Are you looking for advice on how to get a job in digital PR and marketing? Our Graduate Digital PR Executive, Laura Kirton, is on hand to help.
As a nation we love food – cooking, eating out, ordering in and more – and over the past year we have all certainly found comfort in our favourite food and drinks. With World Food Day (16th October) just around the corner, there’s no better time to look at how the past few years have
The popularity of the reality show Love Island might be an odd source of inspiration, but with the finale taking place this evening (Monday 23rd August, 9pm), it’s hard to miss its undeniable presence across social media platforms. Reality TV might not be your ‘type of thing on paper’ but – whether you love it
It’s been 15 years since Google Trends first hit the world wide web, offering insight into popular search topics and key terms. Google Trends is happily living out its teenage years as one of marketing’s worst kept secrets, helping SEOs everywhere to discover what exactly people are searching for… and when. If you haven’t used
Can artificial intelligence replace human writers? Is it time for content writers to start looking for a new job? We don’t think so! Artificial intelligence (AI) has come a long way. In fact, you probably use it every day. From asking Siri to take you to the nearest shop, or browsing Netflix until you finally
On Wednesday 2 June, Google gave SEOs the customary few hours of notice that it was core algorithm update time once again; keyword ranking trackers were duly swamped and fingers were crossed firmly in the hope of positive outcomes for their sites. As the search engine’s engineers commenced the rollout of Google’s June 2021 Core
It has been testing times for Marketers lately. In what has been a rollercoaster of a year, planning and predicting has become a real battle. Even within the sectors that have thrived, being able to accurately predict what, for example, may happen to website traffic, conversion rate or supply and demand (see: Brexit) has been
The war of words between Google and media outlets has taken a further twist, with the owners of the Daily Mail and MailOnline taking legal action against the tech giant. Associated Newspapers has accused Google of ‘punishing’ them for not selling enough advertising through its own platform. So what’s the story, and how does Piers
Backlinks from other websites to yours are one of the most important factors in SEO and a website’s success. However, we’ve always known it’s not all about the numbers as has been confirmed recently by Google’s John Mueller! This blog post highlights the importance of building high-quality, highly-relevant links. An Introduction to Backlinks A backlink
One of the most important but often overlooked tasks within SEO is a website migration. If done well, a good migration has the ability to propel your site’s visibility forward. But if overlooked or done poorly, can put you out of business. One size does not fit all, but this post outlines a solid process
Google’s Webmaster Central Blog is one of the foremost resources for web developers who want to ensure their sites are optimised for the search engine’s organic ranking algorithms. When the blog’s writers share best practice tips to help your website reach its intended audience, it’s definitely time to sit up and take notice. That’s why
Earlier this week, it was revealed that Homebase has been voted the UK’s worst online store of 2019 by Which?. We take a look at some of the key reasons why…
One element of SEO that is often overlooked is User Experience. In this blog post, we take a look at 7 common UX mistakes that e-commerce websites fall for…
Did you know that 80% of people will never return to a ‘slow’ website? We discuss the importance of a fast website with some tips & recommendations on how to improve your site’s speed…
Schema mark-up was introduced to improve the way search engines read specific information on a webpage. We discuss some quick wins for implementing schema mark-up on your website…
Plugins are one of the most popular ways to improve and manage any website with a CMS. Our Web Developer, Sam, highlights some of the most essential plugins to implement on your WordPress site in 2019…
Schema mark-up (structured data) has been one of the biggest innovations in the last 10 years of SEO. Our CTO, Jamie, discusses the origins of schema mark-up and how to implement it effectively on your website…
Having the relevant contact’s direct email address can be the difference between success and failure when it comes to off-site SEO. In this blog, we share our top tips for finding the right person’s email address…
Earlier this month, Google leaked several UX Playbooks used by its internal search team. We highlight some of the top takeaways from the ‘UX Playbook for Retail’…
Ever wondered if your blog title is as good as it could be? Daniel, our Search & Content Executive, shares some of the best practices he follows whilst putting together blog titles…
External events such as the recent O2 outage can have a significant impact on website traffic and overall marketing performance. In our latest blog, we take you through some steps to help match up your Google Analytics data with real-life events…
DuckDuckGo, the privacy-focussed search engine, recently hit the milestone of 30 million search queries per day. We discuss our take on the news in the latest episode of our Industry Spotlight series…
Every day, millions of people start the search for their next holiday. For most of these people, that search starts with Google. We take a look at some easy SEO tricks to get your travel brand ranking at the top of the search engines…
Recently seen a dip in website traffic? That could be down to Google’s latest core algorithm update at the start of August 2018. We discuss everything you need to know about Google’s ‘Medic’ Update…
Following thousands of missing orders and an outcry on social media, House of Fraser made the decision to shut down its website and cancel all online orders. On the surface, everything seems to follow best practices, but in reality this has been an organic search disaster…
WordPress recently launched its latest update, 4.9.8, which includes a call-to-action to ‘Try Gutenberg’. In our latest video, the Flaunt Digital CTO, Jamie, gives an introduction to Gutenberg and what you can expect from the new visual editor…
One of the biggest stories this week has been the launch of Google’s new Jobs service in the UK. We take a look at some of the key areas of the new service and discuss what it could mean for other major job sites…
Over the last decade, content marketing has become hugely popular amongst marketers, but it doesn’t seem to be stopping here. We discuss the growing importance of producing high quality content to reach your audience…
Following Google’s recent move to a mobile-first search ranking index, the digital giant has updated its Mobile-Friendly Test tool…
Have you noticed any SEO benefits from your video content yet? Our CTO, Jamie, shares some tried-and-tested techniques to rank your video higher in the SERPs and looks at some different options for hosting your videos…
You’ve probably heard rumours, but it’s finally happening now; Google is rolling out mobile-first indexing. We discuss what this means for businesses…
Did you know that a well-developed piece of content will deliver a 16% traffic-to-lead ratio? In this week’s Industry Spotlight, the team discuss how to demonstrate value with content marketing…
You may have heard the reports of thousands of high profile websites including the ICO, NHS & ‘gov.uk’ sites falling victim to a major crypto-mining hack. Our CTO, Jamie, discusses how this happened and what businesses can do to avoid this happening to them…
Back in 2017, Google launched its website testing & personalisation tool ‘Google Optimize’ – one of the most comprehensive free tools in a very competitive market. Find out if it plays up to expectations in our full review…
The rise in popularity of voice search has been one of the hottest topics in the digital world over the last few years. With the use of voice search increasing at a rapid pace, the Flaunt Digital team discuss what the future of voice search could look like…
Google recently announced their decision to return the URLs of AMP pages to the publishers, as opposed to ‘www.google.com/amp’. The Flaunt Digital team discuss some of the implications this update could have…
Do you use Google Analytics? If so, you may have received an email from Google announcing the release of a new design for their search console tool. Here’s what you can expect…
Want to track which payment method your customers choose when checking out on your e-commerce website? Find some invaluable tips in this article.
Which one is more effective for launching and running an online store? Learn the functionality & marketing capability of both systems.
Find out how to quickly and easily improve your website’s page load speed using Google’s PageSpeed Insights tool.
Recently we came across a problem whereby we needed to change a website from using Universal Analytics to using Google Tag Manager (with Google Analytics enabled within). This process is pretty easy and really common, but no one tells you that if you’ve got Universal Analytics events calls scattered throughout your website, these will all break. The
Structured data is not a new thing, the Schema.org initiative was launched on the 2nd of June 2011 by Google, Yahoo! and Bing. It is a shared vocabulary which provides search engines with more detailed information on web pages, this allows search engines to offer rich experiences within their search results for certain information. You
The methodology of the SEO industry has changed, and Google has raised the bar for what it takes to deploy successful SEO campaigns for your clients. It’s time to step up and acknowledge that the old rules no longer apply, let’s look at how you can stay ahead of the curve and why technical SEO is
“Content is anything that adds value to a reader’s life.” ~ Avinash Kaushik With the growth of content marketing over the last 3-4 years the phrase “create content” has become common among marketers recommending strategies for their clients. This is great and generally it is relevant advice, but what does it actually mean? There are so
Now that Google is presenting AMP-enabled (Accelerated Mobile Pages) articles right at the top of UK mobile SERPs, it’s becoming important for content-marketers and blog developers to look into enabling AMP on their websites. The actual location of the AMP articles varies depending on the term (it seems like terms which are currently trending in
As video becomes more and more popular online, brands are asking the question “should we be “doing” video?” The short is answer is “yes”. Video is a great way to tell your story and create engaging content that has the ability to not only grab potential customers attention, but also provides an opportunity for you
I have been doing “SEO” for a long time and have been lucky enough to work across a wide range of clients from small business to enterprise level, this means that i have had the opportunity to gain a good understanding of what people think of SEO and its function. It pains me to say it
