Google AdSense recently announced the roll-out of a new ad format, ‘Auto-Ads’, using machine learning to optimise the placement and frequency of ads. Chris, Lee & Jamie discuss what marketers need to know about the new ad format…
You probably will have seen the news about Unilever’s CMO, Keith Weed, threatening to pull the brand’s $9.8 billion online ad spend from Facebook & Google. Is it about time something was done about toxic content?
DoubleClick Search recently announced a new update known as ‘Adaptive Remarketing’. Chris discusses what Adaptive Remarketing is and how marketers can use this new feature to give their AdWords campaigns a boost…
Want to track which payment method your customers choose when checking out on your e-commerce website? Find some invaluable tips in this article.
Which one is more effective for launching and running an online store? Learn the functionality & marketing capability of both systems.
Following a mass exodus of advertisers using Google’s ad network, Google look to rebuild confidence with brands and advertisers by improving ad safety.
Have you ever wondered how Facebook can help boost your business leads? We’re here to help you get to grip with the basics and teach how to start generating more qualified, targeted prospects today. Facebook for business is helping business’ everywhere get their product or service in front of relevant audiences, and we’d like to
Depending on the size and portfolio of your client, bid management software with automated bidding tools can really be worth their investment, saving time and money. Any accomplished search specialist will tell you how only weeks, even months of manual testing can provide you with the right insight to develop a robust bid strategy.