Whilst Google pushing automation is by no means a new area of discussion (anyone within the paid world knows it’s been an area of focus few years now), the recent news that its all-encompassing Performance Max campaigns are to be rolled out on a larger scale is somewhat of a milestone. Throughout the past decade,
It has been testing times for Marketers lately. In what has been a rollercoaster of a year, planning and predicting has become a real battle. Even within the sectors that have thrived, being able to accurately predict what, for example, may happen to website traffic, conversion rate or supply and demand (see: Brexit) has been
Adding Facebook marketing tags (or the “pixel” as it’s also known) to your website can sometimes be trickier than it first seems. This post is going to shed some light on how best to do it, and how to achieve the more intricate bits of an integration. We’re going to initially split this down by
Automation and AI have been part of our lives for a while, but only recently have they become prominent in digital marketing. We discuss how to use them to improve PPC performance…
Gone are the days of last click being the be all and end all of attribution. We discuss how to use Data Driven Attribution for more precise performance analysis in Google Ads…
Amazon’s advertising platform has come a long way in the last few years, with many agencies and brands moving part of their budgets from Google or Facebook to Amazon. Our Media Director gives an introduction to Amazon DSP…
Google launched its updated version of expanded text ads mid-2018. We discuss the changing trends in paid search and how to maximise the impact of Google’s expanded text ads…
The paid advertising landscape has changed drastically in recent years. In our latest video, Caroline, Flaunt Digital’s PPC Manager, shares her top 3 PPC predictions for 2019…
With Black Friday out of the way, it’s now time for marketers to get their campaigns in shape for Christmas. Our PPC Executive, Ugne, shares some tips on how to optimise your paid media campaigns for the festive period…
Amazon continued its advertising push with the recent unification of its ad products to create ‘Amazon Advertising’. We take a look at how e-commerce brands can make the most of Amazon Advertising to boost sales on Black Friday…
An abundance of online platforms have recently launched their own self-serving advertising networks for brands. We take a look at some of the key things you need to know before advertising on the global music streaming service, Spotify…
Following in the steps of Instagram and Pinterest, Google recently announced the launch of Shoppable Images Ads. Check out the latest episode of Industry Spotlight to hear our take on the news…
Amazon recently announced it will be unifying its ad products (previously AMS, AMG, AAP) and bringing them into a central platform, ‘Amazon Advertising’. We discuss the news…
Google recently announced at its ‘Google Marketing Live Summit’ that it will be bringing Hotel Ads into the main Google Ads platform with the launch of a new campaign type. What will this mean for businesses in the hospitality & events industry?
LinkedIn seem to be following in the steps of Facebook & Instagram with the recent announcement of their new ad format, Carousel Ads. The Flaunt Digital team discuss what this could mean for B2B marketers…
In the latest episode of Industry Spotlight, the Flaunt Digital team sits down to discuss the rumoured launch of Amazon’s new re-targeting ad product…
Google AdWords recently announced its latest version of Dynamic Search Ads (DSA). In the latest episode of Industry Spotlight, we discuss what this new ad format consists of and how paid search specialists can use it to optimise their campaigns…
Our Head of Bought Media, Chris, shares some insights into how marketers can use paid search to expand the reach of their video content…
Following the Cambridge Analytica Data Scandal, Facebook has made the decision to remove third-party targeting data. We discuss how this could impact the social media giant’s advertising platform…
Back in October 2017, Google AdWords introduced a new rule whereby your campaigns can spend up to 100% of your budget on a daily basis. Chris explains how PPC Managers can easily regain more control of their AdWords campaigns using a free script…
Google AdSense recently announced the roll-out of a new ad format, ‘Auto-Ads’, using machine learning to optimise the placement and frequency of ads. Chris, Lee & Jamie discuss what marketers need to know about the new ad format…
In our latest tool review, Chris shares his thoughts on the popular call tracking and marketing attribution software ‘Ruler Analytics’…
You probably will have seen the news about Unilever’s CMO, Keith Weed, threatening to pull the brand’s $9.8 billion online ad spend from Facebook & Google. Is it about time something was done about toxic content?
DoubleClick Search recently announced a new update known as ‘Adaptive Remarketing’. Chris discusses what Adaptive Remarketing is and how marketers can use this new feature to give their AdWords campaigns a boost…
Facebook recently announced their decision to prioritize posts from their friends & family over business posts to ‘improve the wellbeing of its users’. Lee, Chris & Jamie discuss the impact this will have on the organic reach of business accounts…
As the post Black Friday mayhem begins to settle, it’s time to reflect on what many e-commerce advertisers consider one of the most stressful events on the annual calendar…
Learn how to generate a constant flow of relevant leads for your B2B organisation using Facebook Lead Ads and automation software.
Linkedin is the place to be if you are in B2B, if you haven’t heard of Linkedin’s lead gen forms you could be missing out! Learn how to boost your Linkedin ROI
Following a mass exodus of advertisers using Google’s ad network, Google look to rebuild confidence with brands and advertisers by improving ad safety.
Have you ever wondered how Facebook can help boost your business leads? We’re here to help you get to grip with the basics and teach how to start generating more qualified, targeted prospects today. Facebook for business is helping business’ everywhere get their product or service in front of relevant audiences, and we’d like to
Understanding the true value of running brand ads, or more pertinently, it’s value in driving incremental sales is a topic that has been widely debated over time.
Social advertising is becoming a staple in driving online business success. It’s a costs effective way to engage with relevant audiences, build brand communities and re-connect with valued customers using a variety of ad formats. Facebook have made tremendous strides with their ad serving capabilities over recent years making the platform an essential marketing channel for
