Content Marketing

March 9th 2018

Daniel Dudley

The Power Of Influencer Marketing

With Facebook’s recent organic search algorithm update, Google Chrome launching an ad-blocker and the ever-changing state of digital it’s becoming increasingly difficult for brands to reach their target audience. This has helped make way for a newer form of marketing known as ‘Influencer Marketing’…

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June 2nd 2016

Jamie Shields

4 Ways to Optimise Your AMP Content

As we mentioned in our recent article, How to Enable Google AMP on Your WordPress Site, Google’s AMP is becoming an important channel for maximising your content exposure and visibility. However, the previous post simply focused on getting the fundamentals in place for making sure your content is ready and available in your WordPress site.

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May 24th 2016

Jamie Shields

How to Enable Google AMP on Your WordPress Site

Now that Google is presenting AMP-enabled (Accelerated Mobile Pages) articles right at the top of UK mobile SERPs, it’s becoming important for content-marketers and blog developers to look into enabling AMP on their websites. The actual location of the AMP articles varies depending on the term (it seems like terms which are currently trending in

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May 9th 2016

Lee Fuller

What is micro content & why is it important?

With the rise of content marketing’s popularity naturally there is now an ecosystem of terms and techniques that sit uniquely within content marketing. What Is Micro Content? One key term that has become a “buzzword” within content marketing is “micro content”. There are lots of definitions of what micro content is but to put it

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