Content Marketing

Earlier this week, it was revealed that Homebase has been voted the UK’s worst online store of 2019 by Which?. We take a look at some of the key reasons why…

As one of the most important technical aspects of videography, knowing the correct frame rate to use can be the difference between success and failure. In this blog post, we discuss everything you need to know about the most popular frame rates…

For those of you that follow our on-site blog, you’ve probably asked yourself the question “What does Flaunt even mean?”. After years of being asked this question, we decided that it would be useful to explain the answer in detail…

As a brand, the quality of your online content can have a huge impact on the way that people perceive your brand. It’s crucial that you get your social media image sizes right to avoid them being stretched or resized…

In 2019, CMS platforms are the go-to solution for building, managing and optimising any business website. In this blog, we take a look at the top 10 CMS platforms right now…

Schema mark-up (structured data) has been one of the biggest innovations in the last 10 years of SEO. Our CTO, Jamie, discusses the origins of schema mark-up and how to implement it effectively on your website…

Having the relevant contact’s direct email address can be the difference between success and failure when it comes to off-site SEO. In this blog, we share our top tips for finding the right person’s email address…

Ever wondered if your blog title is as good as it could be? Daniel, our Search & Content Executive, shares some of the best practices he follows whilst putting together blog titles…

Ever since the early days of Coca Cola’s Christmas ads, the holiday season has been closely associated with high-budget advertising campaigns. We round up some of the best Christmas adverts from 2018…

Did you know that YouTube attracts over one billion video views every single day? In this blog post, we take you through how to set up and customise your YouTube channel step-by-step…

As audiences demand more visual content, social media can be the perfect environment to use more creative formats to boost engagement and increase sales. Victoria Greene shares her top tips for creating better visual content in her latest guest blog post…

September was an exciting month for the Flaunt Digital team, making the move to new offices in the heart of Leeds city centre! We have an equally-exciting content round-up to whet your appetite…

From quick tutorials on how to fix a chair to full-blown courses on investing in the stock market, YouTube has become the go-to place to learn something new. We’ve rounded up 10 of the very best YouTube channels to help touch up your digital marketing knowledge…

One of the most difficult aspects of marketing can be predicting how your audience will behave. Luckily for us marketers, there are some basic psychological tricks that can play a huge role in influencing consumers’ purchasing decisions…

In the August edition of our monthly content round-up we take a look at WordPress’ new visual editor tool ‘Gutenberg’, some of the most common digital marketing mistakes, Google’s recent core algorithm update and more…

With over 1 billion users, Instagram has made its name as one of the most influential social media platforms right now. In this video, our content marketing expert shares 11 inside tips on how to perfect your Instagram marketing strategy…

WordPress recently launched its latest update, 4.9.8, which includes a call-to-action to ‘Try Gutenberg’. In our latest video, the Flaunt Digital CTO, Jamie, gives an introduction to Gutenberg and what you can expect from the new visual editor…

In the July edition of our monthly content round-up we take a look at the best and worst marketing campaigns from the World Cup, Google’s whopping $5bn fine from the European Commission, our top plugins for Adobe Premiere Pro CC and more…

The World Cup has become a playing field for brands with huge marketing budgets and this year certainly hasn’t disappointed. From Wish to Mastercard, we take a look at the best and worst marketing campaigns from the tournament to see what lessons we can learn…

Ever wondered how to master the process of finding inspiration for your next blog post? Our content marketing specialist shares his top 5 techniques for researching blog topics…

It’s fair to say the business world is taking huge strides forward in regards to digital and tech. But with just 42% of CEOs having begun digital business transformation there’s still a surprising need for digital literacy in the C-Suite. We break down 25 confusing digital buzzwords…

Instagram recently announced that they’ll be expanding the ‘Shoppable Posts’ eCommerce feature to Stories too. Lee, Chris & Jamie discuss what this could mean in Episode 13 of Industry Spotlight…

It’s getting to that time of the year where employees start taking their holidays for the summer. From a marketing perspective this is far from ideal, often leaving businesses with minimal content going out. In this blog, we discuss how you can automate your social media content schedule whilst on holiday…

Even from the early days of online marketing, email has played a crucial role in allowing brands to reach their ideal customer with the click of a button. In our latest blog post, we’ve rounded up 5 ideas that you could use for your next email marketing campaign…

In the latest episode of our Industry Spotlight YouTube series, the Flaunt Digital team discusses Facebook’s recent announcement that it’s Marketplace platform will be expanding into home services…

Leaked screenshots show that Facebook is currently testing an Influencer Marketing Search Engine tool… The Flaunt Digital team sit down to discuss what this means.

An onsite blog can play an integral part in your SEO & wider digital marketing strategy. But for a lot of businesses it’s something they simply don’t have the time, resources or expertise to do. Here’s everything you need to know about starting your blog with just one hour a week…

In the first edition of our monthly content round-up, we discuss our top time-saving tools for digital marketers, how to maintain a consistent flow of social media content, the best marketing campaigns of all time and more…

With so many different marketing channels, one of the biggest challenges for marketers is finding the time to maintain and optimise them all. Our Inbound Marketing Executive shares his 7 top time-saving tools for digital marketers…

Over the last decade, content marketing has become hugely popular amongst marketers, but it doesn’t seem to be stopping here. We discuss the growing importance of producing high quality content to reach your audience…

Earlier this month Facebook hosted its annual F8 Conference for developers, where they revealed a series of announcements and updates. In Episode 11 of our Industry Spotlight series, we discuss three of the most notable announcements…

One of the most critical aspects of any successful marketing strategy is to understand your audience. We discuss how buyer personas can help you step into the mind of your ideal customers, along with everything you need to know about creating your personas…

In order to truly reap the benefits of social media marketing it’s vital that you have a steady stream of quality content, but this is often where businesses struggle the most. We’ve put together some tips to help you craft (and maintain) a consistent schedule of quality social media content…

With the modern attention span becoming shorter and shorter, marketers are using more engaging media formats such as video to catch the eyes of potential customers. Our CEO, Lee, discusses the power of using storytelling in video…

Lee shares some insights into how video has grown in popularity as a format over recent years and how content creators can use video to improve their content marketing strategy…

Our Head of Videography gives an introduction to some of the gear that content produces can use when getting started with video; from the DJI Ronin to drones…

Following the Cambridge Analytica Data Scandal, Facebook has made the decision to remove third-party targeting data. We discuss how this could impact the social media giant’s advertising platform…

Following Facebook’s data scandal with Cambridge Analytica, Mark Zuckerberg has taken to the media to share upcoming changes to the platform. The Flaunt team discusses the news in this week’s Industry Spotlight…

Instagram recently announced it will be expanding the rollout of shoppable organic posts to eight new countries. The Flaunt Digital team discusses how this could shape the future of the platform…

In the latest episode of Industry Spotlight Lee, Chris & Jamie discuss their take on Twitter’s decision to test a new ‘breaking news’ feature, in which breaking news is the first thing that a user sees on their timeline…

Facebook revealed it is testing a ‘Breaking News’ feature in the US, in what could be one of the first steps it has made to encouraging more ‘meaningful interactions’. The Flaunt Digital team discuss what it could mean for the platform’s future…

With Facebook’s recent organic search algorithm update, Google Chrome launching an ad-blocker and the ever-changing state of digital it’s becoming increasingly difficult for brands to reach their target audience. This has helped make way for a newer form of marketing known as ‘Influencer Marketing’…

Google is currently testing AMP Stories, a rich content format similar to the likes of Instagram Stories. The Flaunt Digital team discuss what AMP Stories actually are and how they could impact the world of digital…

Did you know that a well-developed piece of content will deliver a 16% traffic-to-lead ratio? In this week’s Industry Spotlight, the team discuss how to demonstrate value with content marketing…

With video content becoming easier than ever to produce, it’s something that more and more businesses are experimenting with. E-commerce marketing expert, Victoria Greene, shares her thoughts on the benefits of incorporating video into your marketing strategy…

Facebook reported that users were spending 50 million hours less on the platform, with a loss of 2.8 million users under 25 – the first time the platform has ever lost users in the US & Canada. The Flaunt Digital team discusses how this could impact the world of social media…

One of the most requested Instagram features from marketers has been to schedule posts, and with Instagram’s new API this will finally be a reality. The Flaunt Digital discuss what impact this could have on the platform…

Snapchat recently launched its very own in-app shopping section, the ‘Snap Store’, selling a range of Snapchat-branded products such as dancing hot dogs. But could there be more to it than this?

Snapchat recently announced their decision to open up selected Snapchat stories to non-Snapchat users. The Flaunt Digital team discuss what impact this could have on Snapchat and the wider marketing community…

In the first episode of The Flaunt Review, Flaunt Digital CEO Lee shares his thoughts on the popular free image platform ‘Unsplash’…

Do you want growth in 2018? If you are a B2B company you need to listen up, here is what you need to win at B2B marketing in 2018 and beyond!

Have you ever been curious about the differences between inbound and outbound marketing? Chris breaks down some of the most effective inbound and outbound techniques, and how you can tell the difference between the two…

There is a lot of content out there, if you are not creating content, you should be! Learn why creating valuable content is vital to long term success.

SMART goals are not new but they are essential to marketing success, learn what SMART goals are and how to create them for your business.

Reporting can sometimes be a bind, learn how to build compelling marketing reports that provide value, you might even impress your boss!

The awareness of how powerful and profitable content marketing can be (if executed correctly) has risen dramatically over the last five years. To deploy continued successful content marketing you have to understand performance.

“Content is anything that adds value to a reader’s life.” ~ Avinash Kaushik With the growth of content marketing over the last 3-4 years the phrase “create content” has become common among marketers recommending strategies for their clients. This is great and generally it is relevant advice, but what does it actually mean? There are so

As we mentioned in our recent article, How to Enable Google AMP on Your WordPress Site, Google’s AMP is becoming an important channel for maximising your content exposure and visibility. However, the previous post simply focused on getting the fundamentals in place for making sure your content is ready and available in your WordPress site.

Now that Google is presenting AMP-enabled (Accelerated Mobile Pages) articles right at the top of UK mobile SERPs, it’s becoming important for content-marketers and blog developers to look into enabling AMP on their websites. The actual location of the AMP articles varies depending on the term (it seems like terms which are currently trending in

With the rise of content marketing’s popularity naturally there is now an ecosystem of terms and techniques that sit uniquely within content marketing. What Is Micro Content? One key term that has become a “buzzword” within content marketing is “micro content”. There are lots of definitions of what micro content is but to put it