Google AdSense recently announced the roll-out of a new ad format, ‘Auto-Ads’, using machine learning to optimise the placement and frequency of ads. Chris, Lee & Jamie discuss what marketers need to know about the new ad format…
You probably will have seen the news about Unilever’s CMO, Keith Weed, threatening to pull the brand’s $9.8 billion online ad spend from Facebook & Google. Is it about time something was done about toxic content?
DoubleClick Search recently announced a new update known as ‘Adaptive Remarketing’. Chris discusses what Adaptive Remarketing is and how marketers can use this new feature to give their AdWords campaigns a boost…
Following a mass exodus of advertisers using Google’s ad network, Google look to rebuild confidence with brands and advertisers by improving ad safety.
Have you ever wondered how Facebook can help boost your business leads? We’re here to help you get to grip with the basics and teach how to start generating more qualified, targeted prospects today. Facebook for business is helping business’ everywhere get their product or service in front of relevant audiences, and we’d like to
Understanding the true value of running brand ads, or more pertinently, it’s value in driving incremental sales is a topic that has been widely debated over time.
Social advertising is becoming a staple in driving online business success. It’s a costs effective way to engage with relevant audiences, build brand communities and re-connect with valued customers using a variety of ad formats. Facebook have made tremendous strides with their ad serving capabilities over recent years making the platform an essential marketing channel for