Category: Biddable Media

Posted March 22, 2017 by & filed under Biddable Media, Bought Media, PPC.

Google have promised to raise the bar for advertisers and brand’s, improving safety and monitoring controls to avoid display ads appearing alongside inappropriate content across the web. A clear course of action for Google following some extremely negative press in which some well known organisations and brands had their ads placed next to extremist video…

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Posted June 17, 2016 by & filed under Biddable Media, PPC.

Depending on the size and portfolio of your client, bid management software with automated bidding tools can really be worth their investment, saving time and money. Any accomplished search specialist will tell you how only weeks, even months of manual testing can provide you with the right insight to develop a robust bid strategy. Many…

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