Google Rich Cards ~ Structured Data Is NOW Even More Important

Posted June 23, 2016 by & filed under SEO.

Structured data is not a new thing, the Schema.org initiative was launched on the 2nd of June 2011 by Google, Yahoo! and Bing. It is a shared vocabulary which provides search engines with more detailed information on web pages, this allows search engines to offer rich experiences within their search results for certain information. You

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What does it mean when marketers say “create content”?

Posted June 7, 2016 by & filed under Content Marketing, SEO.

“Content is anything that adds value to a reader’s life.” ~ Avinash Kaushik With the growth of content marketing over the last 3-4 years the phrase “create content” has become common among marketers recommending strategies for their clients. This is great and generally it is relevant advice, but what does it actually mean? There are so

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What is micro content & why is it important?

Posted May 9, 2016 by & filed under Content Marketing.

With the rise of content marketing’s popularity naturally there is now an ecosystem of terms and techniques that sit uniquely within content marketing. One key term that has become a “buzzword” within content marketing is “micro content”. What the hell is micro content? There are lots of definitions of what micro content is but to

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Do websites with video rank better for SEO?

Posted May 5, 2016 by & filed under SEO.

As video becomes more and more popular online, brands are asking the question “should we be “doing” video?” The short is answer is “yes”. Video is a great way to tell your story and create engaging content that has the ability to not only grab potential customers attention, but also provides an opportunity for you

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SEO Needs A Re-Brand

Posted October 9, 2015 by & filed under SEO.

I have been doing “SEO” for a long time and have been lucky enough to work across a wide range of clients from small business to enterprise level, this means that i have had the opportunity to gain a good understanding of what people think of SEO and its function. It pains me to say it

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